Setting Up and Tracking Your Bottom Line KPIs Achieve Google Analytics Goals
It might be a bit tricky to navigate Google Analytics if you are not familiar with it.
There are a lot of paths and reports that you need to learn within a limited time.
But, setting up Goals is among the most critical business metrics you need to track.
It is simply because Goals are the specific actions that you want your customers to make on your site. To our Web Digital Agency goals are the bottom line KPIs that you need to identify in your measurement plan.
Check out these steps you need to follow to set up and track bottom line KPIs:
1st Step: Set up your goal in Google Analytics.
- Sign in to your account in Google Analytics and choose the Admin account on top of the screen.
- Three separate columns will appear: View, Property, and Account.
- Choose View in View column.
- Click the red button labeled + New Goal above the table.
- Choose the template option.
2nd Step: Choose your specific type of Goal.
There are several types of Goal and these include the following:
- Duration: minimum timeframe you want users to spend on your site before it is tracked as Goal competition.
- Destination: includes HTML pages such as confirmation screens and thank you pages that pop up after landing page sign-ups and downloads.
Events: includes user interactions such as when users play a video, click on affiliate ads, sign up for newsletter, or leave comments on the blog
3rd Step: Learn the meaning of every type of Goal and how you should set them up.
Your Destination Goal measures the end page a user reached after they take a particular action such as completion of contract form. When the user visits your specified set of landing pages, this will trigger your Destination goal. These goals are perfect to track confirmation pages or thank you pages for prospects that filled out a certain landing form page, for instance. To set up your destination goal, follow these steps:
- Set your goal UR. Your chosen URL must be a page seen by your prospects after they completed the conversion activity you like. Enter only the request URL and not the complete URL.
- If you are aware of the worth of a conversion for your specific Goal type your business, you could then enter the specific monetary value. Google Analytics will track every Goal completion as monetary value to let you track the amount of money that your business gets from the conversions.
- The Match Type lets you choose how strict Google Analytics will be as it decides if a URL counts.
- Goal funnels give you the chance to set up specific points you want to measure on how users are moving through your website to complete the desired goal you have. To set up your Goal funnel, just click on the Funnel toggle to turn it on. Enter the URL of every page you want to track to move users through your funnel and Goal completion. Just click on the button labeled +Add Another Step to add another page or step to your funnel. To be sure that you require your users to finish every step, just click on the toggle labeled Required step to turn it on.
- To finish the setup, you just need to click Save Goal or Create Goal.
Screens or Pages Goals
Screens/Pages Goals measure the level of engagement of your prospects through tracking the number of screens or pages a user views every session. You can set the least number of pages you want prospects to see every session. Every time a user spends beyond the set amount of time for every session, this will be tracked as conversion. To finish the setup, you just need to click Save Goal or Create Goal.
The Event Goals track certain interactions made by users with your site content. To set up Event Goals, first, you need to set up the particular interaction as Event with Event Tracking code. After you set up the Event Tracking Code, follow these steps:
- When you define a Category, you can group the series of objects you want to track. It is handy if you want to group things together.
- Action refers to the kind of interaction you want users to take.
- Through filling out the Label, you get the chance to fill in more details regarding your event.
- The Value refers to the numerical value used for tracking your Event. The Report includes the overall values according to every Event count and shows the category’s average value. You could add the monetary value that triggers if a user downloads a form. You have to determine the value type most relevant for your specific event.
- If you want to set the Event Value as the monetary value or Your Goal Value, you just need to maintain the toggle clicked as Yes. In case you want to set a Goal Value of your own, just click Now then enter the monetary amount that you want.
Finally, click on Save Goal or Create Goal to finish the setup.
4th Step: Learn how you can track your set up goals and check your conversion rate.
- Sign in to your account in Google Analytics then click on Conversions, then Goals, and Overview.
- Choose your Goal type from the dropdown list on top of the table.
- Here, you will be able to view and check the number of Goal completions, abandonment rate, Goal conversion, and others for the goals you specified.
- It is worthy to note that goal conversions can show up in the rest of the reports as well throughout Google Analytics that include the acquisition reports and the Multi Channel Funnels report that you can find in the Conversions section.
Follow these steps to set up and track your Google Analytics Goals.