Improve Ranking

Damp’s website was competing in a highly competitive niche, especially in the ecommerce space. Although their reputation was great locally, they lacked visibility online. Our main goal was to improve their rankings for their competitive keywords. Prior to our campaign, they were barely reaching page six for those keywords.

Shopify Bound

Running on Shopify, the client’s website was poorly optimized and performed poorly in the search results. They hadn’t worked with any SEO companies in the past nor had they taken it upon themselves to implement any SEO strategies. We were pleased to see so much room for improvement and potential growth. It was clear the site would need on-page optimization as well as increased authority.

Website Issues

• Insufficient linking profile
• Excessive loading times
• No on-page SEO initiatives

On Page First

Since the client never had keyword research done in the past, we started there. We wanted to build a strong foundation in preparation for link building initiatives. So, our initial focus was on on-page optimization. We eliminated the duplicate and wordy meta titles, fixed all broken links, and fixed all broken images. Doing so increased their consistency and authority. Once we got the basics corrected, we focused on building well-balanced links. Then, we worked on creating a list of branded anchor text links every month to prepare for the more aggressive next stage. As expected, using keyword anchor texts elevated the most competitive keywords to the top of the rankings where they continue to stay today.

50% Improvement in Sales

Six months after the campaign began, Damp experienced an increase of 50% in sales and an increase of 167% in organic traffic.

Best money ever spent

Scale and Grow!

Your business needs to be taking advantage of Google’s immense access to potential customers and leads. Relying on organic traffic isn’t a long-term solution if you want to really scale and grow your business. Remember, your first campaigns might not be as effective as you expect. It takes time to learn the process and modify your strategies based on the data in your analytics. Use the information above to get started.