Gianni Ristorante is one of the top Tatler restaurants in Thailand. Established over 20 years ago, Gianni was one of the first independently owned Italian restaurants in Bangkok. Patrons love their extensive wine list, home-cooked recipes, and the warm and cozy atmosphere.
1. Online Exposure & Local Traffic
2. High Bounce Rate, Low Conversion Rate
3. Optimize Google My Business
4. Bookings Skyrocketed
5. Get Started
Online Exposure & Local Traffic
Since moving from Soi Tonson to Athenee Plaza, the owners of Gianni wanted to improve their online exposure and increase local traffic.
High Bounce Rate, Low Conversion Rate
There was already an existing website for Gianni when the owners came to us, but it had some clear problems. There was a high bounce rate and low conversion rate. It desperately needed to be optimized for speed. They had a Google My Business Page, but it wasn’t optimized and it still led visitors to their old address. Some of the problems the website faced were:
- Missing Google Analytics
- Missing Google Search Console
- Page loading issues
- Google Maps issues
Optimize Google My Business
We worked alongside the client to fully optimize their Google My Business listing by updating the contact information, adding proper tags and categories, and POP content. We got them set up with Google Analytics and Google Search Console which significantly improved the site’s speed. It also laid the foundation to set up their pay per click campaign. We implemented the SSL certificate and optimized the caching. Overall, we successfully achieved 2-3 seconds of loading time.
Through our focus on Google Maps SEO and paid ads, the client was able to see a strong return on their investment. We pursued highly competitive keywords to increase their website’s and Google My Business listing’s authority.
A few months after we began our campaign, Gianni’s bookings skyrocketed, increasing by 1000%. Gianni continues to garner new clientele and enjoys the local traffic of their new location due to our SEO efforts.
Scale and Grow!
Your business needs to be taking advantage of Google’s immense access to potential customers and leads. Relying on organic traffic isn’t a long-term solution if you want to really scale and grow your business. Remember, your first campaigns might not be as effective as you expect. It takes time to learn the process and modify your strategies based on the data in your analytics. Use the information above to get started.