Case Study
Prestige Car Rental
Prestige Car Rental is a business based in Bangkok that specializes in sports car rentals. They offer clients exotic cars which enable them to drive wherever they want to go. At Prestige, clients can rent sports cars such as Porsche Cayman, Lamborghini Performante, Mercedes-Benz SLK 50 Convertible, as well as other exotic cars which are available for rent at very reasonable prices.
Objective
High Converting Website
The client desired a brand-new, high converting, and responsive website which would be able to rank for several allocations. The goal would be to generate additional sales through the use of SEO and Google PPC AdWords campaigns. Ultimately, they wanted a website that garnered more organic and inorganic traffic as well as produced higher conversions.
Website History
Totally New
This company was a startup with no online booking or website platform. Our objective was to create the infrastructure from the ground up to successfully run their business online and effectively garner new customers through an optimized site and with optimized Ads.
Our Strategy
Better UX & Quality Links
We designed a brand-new HTML website with a SEO/SEM marketing strategy which focused on:
- Implementing a rational user-path design aimed at increasing the rate of booking/goal conversions
- Ensuring an exceptional overall user experience throughout the website
- Building SEO & SEM strategies which surpassed the objectives that were set out in terms of company revenue, sales, and overall profits.
Using Google AdWords, we identified which of the high commercial keywords had the highest rate of conversion and then we pursued a blog outreach campaign to secure quality links (the company was featured on Bangkok Post Magazine). We achieved top ranking for more than fifteen competitive keywords on Google.co.th
The Results
Niche Authority
Three months after the commencement of the campaign, revenue had increased by 650% and was continually above 6 digits every month. When we started the campaign, the company was receiving 600+ users monthly and after the first 6 months, this number grew by 500%. Our client now receives approximately 3,000+ monthly sessions and their visibility on Google has increased considerably.
Testimonials
Best Results Possible
Andrea, CEO at Prestige Car Rental:
Matt has become a great partner in helping me grow my business through both SEO &SEM. He is extremely professional, attentive, and engaged in getting you the best results possible.
Ready to get Started
Scale and Grow!
Your business needs to be taking advantage of Google’s immense access to potential customers and leads. Relying on organic traffic isn’t a long-term solution if you want to really scale and grow your business. Remember, your first campaigns might not be as effective as you expect. It takes time to learn the process and modify your strategies based on the data in your analytics. Use the information above to get started.