Local E-Commerce (Magento) SEO/SEM Case Study in the Food/Seafood Niche.
How were able to increase organic traffic than +466.20% and boost the conversion rate of a brand new e-commerce store over 26%.
Thammachart Seafood Retail Co Ltd currently generates sales in excess of THB 660 million, provides professional management services to Thai retailers for their seafood counters, handling fresh and frozen product at 158 locations in Thailand. This includes two food and beverage concepts at eight locations, The Dock Seafood Bar and The Lobster Lab, as well as management of the Ocean Bar. (source: here )
1. Generate Revenue
2. Low Conversion Rates
3. Better UX & Quality Links
4. Niche Authority
5. Get Started
This client offers Thai retailers professional management services for their seafood counters. The main goal for our campaign was to generate more revenue from organic traffic (SEO) and Pay Per Click ( SEM ) efforts on their new website. We aimed to improve the visibility of all of their e-commerce product pages.
Low Conversion Rates
The website was suffering from low organic traffic and conversion rates. Their internal linking structure were unbalanced, there were insufficient backlinks and almost no rankings for their top high commercial keywords in the seafood industry.
Better UX & Quality Links
We worked in cooperation with a design agency to optimize the client’s e-commerce ( Magento ) website. To start, we collected data via Smartlook and Hotjar and analyzed the information. We reduced the number of steps for visitors to get through the check-out process. Then, we optimized the site for link building. With a combination of social and natural links from relevant blogs, we increased the number of quality links and balanced again the anchor text profile.
Our garnered links improved the client’s authority in their niche. Within six months of our campaign, the client’s revenue had increased substantially registering the following stats:
- +466.20% of organic traffic (comparison with previous year)
- +466.38% of new organic users (comparison with previous year)
- +26,78% in conversions (comparison with previous year)
Scale and Grow!
Your business needs to be taking advantage of Google’s immense access to potential customers and leads. Relying on organic traffic isn’t a long-term solution if you want to really scale and grow your business. Remember, your first campaigns might not be as effective as you expect. It takes time to learn the process and modify your strategies based on the data in your analytics. Use the information above to get started.