The world has become one global village due to the rapid globalization in the last few years, and this has helped economic growth in just about every sector. The companies now have easy access to other global markets, which wasn’t an easy option earlier. However, the rate of competition has increased rapidly as well, calling for all the companies, irrespective of their size, to use innovative market techniques to reach out their target audience and penetrate the market further.
Internet marketing in this context has become one of the most used and efficient means of reaching out to a global audience. Traditional means of marketing has limitations, and with every enterprise trying innovative ways to expand their reach, internet marketing helps in gaining an advantage over the competition. Digital marketing incorporates the implementation of different processes, capabilities, structures and modern technologies that would economically contribute in exploiting and scaling the business focus, customer-engagement, interactivity, optimization and customization of various digital means. It helps the companies to enable agility, fast-paced growth, iterative development, responsiveness, affordability, and experimentation, which most successful firms would require to carve the target market better.
In this day and age, taking the power of the internet market lightly means losing out on sustainability, scalability, profitability and the capability to remain competitive. It is reported that with the use of effective marketing strategy, the revenue can on average increase by minimum 15-25 percent and above. A successful internet marketing strategy that is all-inclusive would help in providing existing customers with better customer service and response, whereas digital marketing creates a popular engagement venue that would act as a funnel for potential leads and new customers.
However, with all that said, numerous companies are indifferent to the development happening in the sphere of internet marketing. The common reason given is that they do not sell anything online, but considering the way the consumers think these days, it is just an excuse. As per the reports by Google, over 85 percent of the people search online when looking for any kinds of products and services.
Here we would discuss the few common reasons given by the company owners or their marketing strategist when asked why internet marketing is not included in their marketing strategy, and why that argument is invalid.
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