Why your business in Bangkok, Thailand need a digital agency to growth
Do you still doubt about the potential of digital marketing for your business?
Then we invite you to read our article. We will explain you why you need it and how it will help you to break through plateaus and to defeat your competitors! Before you delve deeper, please note that if you need a digital marketing agency in Bangkok, call us today.
The world has become one global village due to the rapid globalization in the last few years, and this has helped economic growth in just about every sector. The companies now have easy access to other global markets, which wasn’t an easy option earlier.
Nonetheless… it also presents challenges for your business.
However, the rate of competition has increased rapidly as well, calling for all the companies, irrespective of their size, to use innovative market techniques to reach out their target audience and penetrate the market further.
Internet marketing in this context has become one of the most used and efficient means of reaching out to a global audience. Traditional means of marketing has limitations, and with every enterprise trying innovative ways to expand their reach, internet marketing helps in gaining an advantage over the competition.
Digital marketing incorporates the implementation of different processes, capabilities, structures and modern technologies that would economically contribute in exploiting and scaling the business focus, customer-engagement, interactivity, optimization and customization of various digital means.
1. Why You Need Digital Marketing
2. Debunking the Myths
3. Your Customers Are Online
4. Keep Ahead Of The Competition
5. Build Your Brand Authority
7. Get Started
Remain Competitive in This Era
It helps the companies to enable agility, fast-paced growth, iterative development, responsiveness, affordability, and experimentation, which most successful firms would require to carve the target market better.
In this day and age, taking the power of the internet market lightly means losing out on sustainability, scalability, profitability and the capability to remain competitive. It is reported that with the use of effective marketing strategy, the revenue can on average increase by minimum 15-25 percent and above.
A successful internet marketing strategy that is all-inclusive would help in providing existing customers with better customer service and response, whereas digital marketing creates a popular engagement venue that would act as a funnel for potential leads and new customers.
However, with all that said, numerous companies are indifferent to the development happening in the sphere of internet marketing. The common reason given is that they do not sell anything online, but considering the way the consumers think these days, it is just an excuse. As per the reports by Google, over 85 percent of the people search online when looking for any kinds of products and services.
Want to know the best part?
Since most businesses – including your competitors – do digital marketing wrong, you can get miles ahead of them by doing it right. And that is why you need an effective strategy.
You Need an Effective Strategy
To win online, you need an effective strategy that allows you to reach your audience effectively, so you can sell to them. That’s why you a strategy, because if you don’t have an organized and planned approach, then your chances of failing will be bigger than those of succeeding.
Marketing is not spending money, it is investing in your business, and therefore, you need to make sure that your resources will be used effectively and with a goal (or many) in mind.
Investing in marketing without a clear strategy is just throwing punches in the dark in hopes of hitting something, but in reality, you won’t achieve much, because if you don’t have a clear knowledge on what your audience wants, how they behave, the competitiveness in the industry, etc. then you will have a hard time pulling a positive ROI.
You don’t have an endless amount of resources, therefore, you need to use your money in the smartest way, and that’s exactly what a consultant will do at the hour of creating a strategy for your business.
Here is the kicker:
Here at SEO Heroes we take care of that, because we understand that EVERYTHING must work within the boundaries, guidelines and objectives of a strategy, that’s why we take research very seriously.
Everything starts with research, because with that we can craft a strategy that truly understand your audience, the competitiveness in the different realms (social media, search engines, etc.) and how to sell to them.
What’s the bottom line?
Digital marketing works for real, but you need a clear strategy backed up by data, and at SEO Heroes Bangkok we can do it for you!
That is why you need a marketing strategy, because if you want to win, then you need it.
Distinguishing Myth and Facts of Digital Marketing
Like any other area, there are several myths surrounding it. In this section, we take care of debunking it all, so that you can see the big picture without obstacles.
Direction Is Not Essential
When it comes to why increasing amounts of businesses are growing disillusioned with digital marketing, the foremost reason lies with many businesses simply not deploying a decisive digital marketing plan.
Deciding to create a Facebook page isn’t the same as budgeting time and resources around a definitive social media marketing plan. Businesses need to create a digital marketing plan timeline, identify their target audience, and set up a system to monitor the success (or not) of their different digital marketing efforts.
Consistency Is Not Necessary
After not starting out with a definitive digital marketing plan in the first place, many businesses fails when it comes to online marketing, by simply not being consistent with their marketing efforts.
While it’s easy to start blogging, following influencers on social media, and creating great contents, few businesses are actually able to keep up their digital marketing in the highest of praises.
It Is All About the Sale
In mind of cheesy and robotic marketing, almost everyone hates hard selling tactics. With this being the case, if you are yelling at your target audience in order to get them to buy from you, you need to understand that this isn’t digital marketing. A hard sell, in fact, can often be equivocal to digital marketing suicide.
You Do Not Need Optimization
Are you throwing everything that you have at social media, your company blog, weekly press releases, and every possible online marketing channel that you can think of?
If you are being consistent when it comes to making new social media posts, it might be the time to sit back and think about whether you actually know how digital marketing works. For instance, posting new content isn’t the same as posting content targeting at a specific audience and/or customer demographic.
Instead, you need to know who your target audience and learn how to interact with them and what exactly channels you should be using to make your target audience entice with what you’re selling.
You Do Not Need a Professional Marketing Consultant
Digital marketing is hard. However, many people think that digital marketing is just about updating social media as often as possible, many businesses try to do everything themselves. In reality though, the success (or not) of your digital marketing strategy depends entirely on how much you are prepared to invest in it.
Do you have the time to research trends and reach out to your target audience in a new way every day? If not, you need to at least think about seeking professional assistance. Moreover, if you are worried about the cost of outsourcing your digital marketing endeavors, you should perhaps remember that a successful strategy will lead to a significant ROI.
You Do Not Need Automation
The key to digital marketing is consistency. In regard to SEO, Google, and other search engines will rank your website higher in search results if you update your blog regularly. Updating your social media every day will make your content accurate and relevant to which the social media users can relate to.
The only problem, of course, is that sometimes it’s not possible to post new content every day on social media. However, by automating such a process using a dedicated content management system, you can maintain better consistency.
Fake Traffic and Fake Likes Help to Boost Authority
Have you previously attempted to raise your social media profile by buying likes or fake web traffic? If so, you are not alone. Thousands of new businesses do this every day. The only problem is that this is never a sensible strategy to pursue in either the short or long term.
Real social media users can spot fake likes and friends from a mile away. With this, social media platforms and even Google itself will penalize you if they think that you are attempting to hack their search and organic popularity algorithms.
That’s Why You Need to Go Online
To do it you will have to explore different channels, and the best way to do it is by hiring a marketing consultant…. Like us!
A consultant will use the different aspects of marketing – SEO, social, PPC, etc. – to make your business grow online through carefully planned strategies.
Because of these strategies, your business will achieve a wide myriad of goals that directly correlate with your online success:
- Your business will develop a stronger and more solid presence in the internet
- Your brand will become a sign of trust and authority
- You will increase your sales and clients
- Your clients will trust you, and therefore, refer you to other potential buyers
- You will optimize your results and get more for less.
This is what a competent marketing consultant can help you achieve, and therefore, make your business grow.
You need someone who is capable of creating real digital marketing strategies, someone who understand the internet and how market works, and ultimately, someone who can adapt all of his knowledge to your industry and audience.
This is what a consultant can do for you, and as you can see, it is a lot!
Outsmart Your Competitor
Apart from using a better take on marketing by avoiding the common mistakes and myths we have showed to you, they are taking brand authority seriously.
If you want to outstand from the rest of the crowd, then you need to have a reputable, strong and trustable brand. That’s exactly what brand identity is: setting your business apart from the rest.
It is how you present your brand and how you want your customers to perceive it, and this is a vital part in any digital marketing strategy, because you must cause a positive impact in the people you want to sell to.
It allows you to create a solid bond with your customers, and this is vital in order to succeed, because if you want a loyal fan and client base, then you need to have a connection and brand identity is the perfect way to achieve it.
The easiest way to understand what brand identity is and why it is important, is to think of your business as a person, and if you want to shine amongst the masses, then you need to develop individuality, which is the combination of:
- Your name
- Your looks
- Your values
- Your ethos
- Your ideas
- Your style.
It will help you to stand out from the rest, of course, as long as these factors are unique. There are so many brands out there, and therefore, you need to find a way through the noise to reach your audience and present yourself as a different alternative, so you can spark their curiosity.
Of course brand identity goes beyond your logo and tagline, which even though are important elements, they are not everything. Your brand needs to have a mission and an idea, something that can reach your customers’ heart and have a deep impact.
If you want to stick in their minds and outstand from the rest, then you have to do it.
That is why it is so important to study your audience, how they behave, what they believe in, the language they use and more, so you can adapt these elements to your brand identity. Research plays a major role in this.
Here at SEO Heroes we take care of it, because our mission is to establish your brand as something customers can trust, and therefore, buy from without problems.
Set Your Brand Apart from The Rest
Nowadays we live in a time with so many opportunities, but unfortunately, a lot of noise as well…
As we said in the previous section, if you want to win, then you need to stand out from the rest, because people are looking for DIFFERENT options. Every single important brand in the world focus on it, because it really works.
That is why here at SEO Heroes we take care of maximizing brand identity in your website, so you can connect with your visitors right off the bat.
As always, in order to achieve this, we need to perform a deep and detailed research on your audience and industry, so we can know:
- What fonts and colors to use, because they can have a huge impact on how customers perceive your brand
- What images to use to cause a great perception on your visitors. Images that convey your message and share it effectively
- What style of copywriting to use, because if you want to connect and sell to your audience, then you need to speak to them in their language, so you can create a solid bond right off the bat.
These are just some of the most important aspects we take into account at the hour of maximizing brand identity in your website, because if you want to sell, then you need to connect and stand out from the rest.
Our marketing strategy will help you to set your brand apart from the rest, share with your customers your mission and why you are different (and better) than your competition, and therefore, why they should buy from you.
You need to appeal to their emotions, to their dreams, to their passions, and this is exactly what we will do for you.
This is one of the most powerful ways by which a digital marketing consultant can help to grow your business. Because, by establishing this strong connection and favorable perception, you will experience an increase in your number of sales and clients.
Scale and Grow!
You need targeted traffic to grow and scale your business. Our Thailand Digital Marketing agency can help you do exactly that!
Organic traffic is excellent, because it is composed by people looking for what you are offering, and depending on the keywords you choose, you can achieve different goals.
We use both paid and unpaid approaches; therefore, we combine the power of SEO and search PPC. This perfect synergy will make your business grow to new heights because:
- Search PPC – be it Adwords or Bing Ads – will bring your sites a fast injection of highly-targeted traffic, in order to test your website and deliver you fast sales
- SEO – Search Engine Optimization – will make Google fall in love with your website, rank it for the most profitable keywords in your industry, and drive you tons of sales and clients. Of course, it will take more time, but in the meanwhile, search PPC will take care of it.
This is why we include both approaches, and many other secrets like ranking other web properties, for some quick SEO wins ;). The principal activities people do online are searching and reading email, so it makes sense to focus on it.
Furthermore, ranking and appearing in the SERPs for the most important keywords in your industry, will make your business local as a sign of authority in your area.
If people see you ranking, then they will inevitably think that you are a good company, and therefore, you are present there. Of course, in order to maintain this perception and power it up, you need to take care of brand identity, but worry not, because we contemplate it in our strategies.
Of course, just like any other area of digital marketing, you need to research everything and place it all within a strategy. That is why we offer you:
- A complete research on your competition, in order to find out what they are doing, what keywords they are targeting, and of course, the level of competitiveness
- Total and deep keyword research to find the most valuable terms in your industry, and of course, many hidden gems that your competitors are missing out
- Complete and professional on-page optimization, so search engines can understand your website and see why you deserve to rank
- Complete off-page campaign, because on-page alone is not enough, and worry not, because we will show search engines that you are popular and a sign of authority in your niche.
There is a lot to get from search marketing, and our strategies will help you to achieve so!
Traffic Quality vs. Traffic Quantity: Which One Matters More?
In simple words: Quality > Quality.
What scenario is better?
- Receiving 100,000 untargeted visitors with slight to no interest in your industry
- Receiving 1000 hyper-targeted visitors who are looking what you offer and sell.
Without any doubts, the second option is the best. You will receive less traffic, yes, but you will get far better results.
That is why we focus our strategies on delivering as much high-quality traffic as possible, because this is what will bring you conversions, and therefore, allow you to obtain a positive return of investment.
There is no point in putting quantity over quality, because receiving thousands over thousands of untargeted visitors won’t take you anywhere, whereas with laser-targeted and high-quality traffic, you will get very far.
That is why we target the best keywords in your industry and focus social media promotion on reaching your audience, be it through unpaid or paid methods such as FB Ads, YouTube Ads, etc.
In a nutshell, this is what matters the most in the end of the day: as much high-quality traffic as possible. That’s the recipe for winning, because if your website connects with your visitors, then you will get superb results. You can count on it.
The Best Way to Create a Buyer Persona
At SEO Heroes, we believe that the key for success is to collect data because it allows us to optimize campaigns to the degree of perfection. Yes, that includes creating a buyer persona, which is the result of collecting tons of data from advertising campaigns.
We do it using the following methods:
- Professional management of Google Analytics. This will allow you to see how your visitors are behaving in your website, what terms they are using to arrive, how long they stay and more
- Tracking in social media. By using different tools, we measure the impact of your content in social media, in order to know what’s rocking your audience and what’s not. This allows us to come up with better content idea that will help your audience, and therefore, increase your reputation
- Surveys to find out what your customers think. This is very important, because every bit of feedback can help you to make your business grow, and we take care of collecting as much of it as possible.
Furthermore, it allows us to measure the impact of your marketing campaign, to see if we are getting the results you expect and how we can take your project to the next level!
Now that you know why your business needs digital marketing to grow, will you keep delaying the decision? It is time to take action and you better do it now, because your competitors are advancing and you are staying behind them!