Google Penalty Recovery Service: How We Sort It Out

Bad news, Google has penalized your site and taken away all of your traffic, sales and money. What a pitiful situation, right? Well, why cry over spilt milk? You have a problem, right, but you also have a solution, which is our Google penalty recovery service.

At SEO Heroes we specialized in this area, because it is important to know what to do when the problems arrive. We are going to explain you everything about this service, so you can see why it is the medicine your website needs right now.

1. Why Do You Need This?

Concisely, if your site has been penalized and you have lost all of your traffic and sales, then you need this. Google will not make the good times come back, you need to convince it and our service is the perfect way to accomplish so.

If you have not been able to find the root of the problem and have no idea what to do, then you need this service. Sometimes it takes a lot more to find the reasons why Google decided to punish your website, and it is critical to know it in order to lift the sanctions and allow your website to flourish again.

If you have already done everything that is in your power to fix the issue, but nothing seems to work, then it is time to hire a company that can solve it for you. Penalties can be a lot harder to solve than you think, and many times, it takes a team of real professionals with tons of experience to finally fix it.

If you suspect your site has been penalized because your rankings have dropped and your traffic has decreased, but you cannot confirm it yet, then we can help you with that.

If you have been a victim to a negative SEO campaign that has penalized your website, then you need this. We understand where you are coming from, because in many niches, some competitors can make use of these unethical and damaging techniques that can stop and destroy your growth. Here at SEO Heroes Bangkok we are experts in reverting this situation, and we are here to help you.

Overall, if you want to repair your business and prevent all of your efforts and investment to go to waste, then this is the solution you need right now.

2. What Are The Types of Penalties?

Not all Google penalties are the same, which is why you will find here a detailed list of the different types.

However, we are going to make a clear distinction between penalties and algorithmic results, because often they are confused, but they are different things with different solutions.

So, what is a penalty? If the algorithm detects that your website does not meet the necessary quality standards, then they will send their team of human reviewers to manually check your site and determine if you have been tricking the algorithm to rank higher, if so, then they will issue a manual penalty and notify you through the Search Console.

With a manual penalty you have the chance to interact directly with Google, whereas with an algorithmic result, you cannot do anything of that. You can appeal a manual penalty by fixing the issues and submitting a Reconsideration Request, although, it is not as simple as that, and that is why you need a professional Google penalty recovery service, because it is essential to fix all the issues and submit such request in the right way.

Therefore, we have two types of penalties: manual and algorithmic. Each one requires a different set of strategies and techniques, and each case will be unique, because there are many things that can trigger a penalty of any kind.

Furthermore, you should know that Panda takes care of on-page factors whereas Penguin takes care of off-page factors.

This is another reason why you need this service, because you need to determine what kind of penalty is affecting your site, find the root of the problems, analyze the entire situation, and only then, start working on the solutions.

3. What Actions Can Trigger a Google Penalty?

Google can penalize your site for many things… many! Therefore, it is important to be aware of them, and here you will find a complete list of them along with a useful description for each one.

Unnatural Links to Your Site:

It is safe to say that this is the most common penalty affecting sites, because as we know, backlinks are the main ranking factors in Google’s algorithm. People build links to their sites because it is going to help them rank higher, however, many commit several errors:

  1. Using low-quality backlinks from spammy pages and websites
  2. Over-optimizing their anchor text
  3. Participating in spammy link schemes
  4. Unnatural link-building pattern (bursts of activity every few days instead of a consistent growth)

This is one of the most complex issues to fix, especially if you have fallen victim to negative SEO. You will need a complete audit to identify all the links that are causing the problems, so you can get rid of them.

With our service, we take care of that, so you can enjoy the results. We audit your entire website in order to find all of those links, get rid of them, disavow them and only then submit a Reconsideration Request.

It is a very hard and labor-intensive work, because you have to check many factors in order to determine what links must stay and which ones must go.

If you want to solve it as soon as possible and recover all of your traffic, contact us today and we will help you. Your unnatural links penalty will be removed as soon as possible once we start working on your site!

Keyword Stuffing:

If you think it will make you rank higher, then think again, because we are no longer in the Wild West days of SEO. Even though there are certain niches where you can get away with this, it is not the general rule, and it is common for Google to penalize your site due to stuffing keywords.

If you recognize you are guilty of this, then it is about time to fix it and you already know how to do it: simply remove repetitive keywords.

As a general rule of thumb, you should calculate the average keyword density used by the pages of your top competitors in the top-5. It is the best guideline you can use, and it is going to be pretty useful for returning your website pages to acceptable density levels.

Hidden Text and Keywords:

Google does not like it. Period. If you recognize you are guilty of hiding keywords in the background, then it is time to get rid of them, because if you do not, then your website will keep penalized and your traffic and sales will never return.

This outdated technique that does not work in most niches, and therefore, you must get rid of it. Google detects it as an attempt for gaming the algorithm, and in fact, it is a very poor try. It will label your website as low-quality, and you don’t really want that.

Thin and Low Quality Content:

If your content does not add any value, it is auto-generated, spammy, spun or scraped; you have a problem to fix, because Google tends to penalize websites with low-quality content, because the searchers are the most important to them. If your content does not deliver the answers they are looking for and only consumes resources from crawlers, the penalty hammer will come for you.

There are many ways to fix this, depending on your exact situation:

  1. Detect what pages in your website contain duplicated content
  2. Identify the pages in your website with content that does not add any value
  3. Identify the pages in your website with extremely-short content and enrich it
  4. Get rid of doorway pages.

Once you have fixed everything, simply submit a Reconsideration Request.

You will need to execute a full website audit in case you receive a site-wide penalty. It can be a real problem if your site is very big, and that is why our service would come in handy in such a situation. If you are dealing with it and it is driving insane, only contact us and we will take care of it!

Structured Markup:

It can be really useful when used correctly, but if you use it to spam, then you are going to get in trouble. All you have to do is to stick to Google’s guidelines for rich snippets and you will be fine. Evaluate your website based on this and make the necessary fixes.

Structured markup spam is not worth it and it can destroy all of your progress. Stay away from it, and if you have already been penalized due to it, then fix it as soon as possible and submit a Reconsideration Request.

Unnatural Links from Your Site:

If you have been blatantly selling links and Google has detected it, then you should not be surprised that you have been penalized, because it is a sanction for trying to artificially manipulate the search algorithm.

If Google has notified you about the links that are causing the problem, then it is as simple as removing them and submitting the reconsideration request. Make sure to get rid of all of them.

Depending on the size of your website, it will take less or more time. Make sure to audit everything before submitting the reconsideration request, because you want to make sure that everything is perfect according to Google.


These summarize perfectly the actions that can trigger a Google penalty. As you can see, both on-page and off-page actions can get your site penalized, and as Google is getting smarter, it is getting better at detecting these attempts for manipulating the search algorithm.

4. Can You Recover From Any Google Penalty?

Of course, as long as you can handle the process correctly. First, you need to identify the roots of the problem, and only then, you can start recovering. Some cases will be harder to solve than others, but essentially, practically all penalties can be lifted.

It all depends on the process, and that is why it is an excellent idea to work with a company that knows what to do. We have dealt with a huge variety of Google penalization cases, and therefore, we have the experience you need to solve your problem.

It really hurts to get your website penalized, we understand you, but it is time to fix it and SEO Heroes is here to make it happen for you!

5. How We Carry Out the Process:

It all starts with a complete and intensive research to find the roots of the problem. We audit your website in-site and off-site to find the factors that are causing the problem. It does not matter if you have been hit with a manual or algorithmic penalization, because we can deal with both of them.

The research is mandatory and that is why we invest plenty of time and resources into getting it right, because it will bring us all the information we need to fix your website.

Once we have identified all the factors that have caused the sanction, we proceed to craft a strategy to fix them and get rid of the penalization.

It is complex to detail the entire process, because each case is unique, and therefore, you will need a specific solution completely tailored to your situation. Every single penalty recovery campaign is adapted to your website, in order to deliver the results you are looking for.

6. What Results Can You Expect?

Exactly what you are looking for: to recover your rankings, traffic and sales. Of course, it will take time depending on your exact situation, and that is why we cannot promise any specific deadline. However, we will try to ensure an optimal turnaround delivery time.

We will make your website to return to the traffic levels and rankings that it had before the penalization. Of course, we cannot be 100% accurate, but based on our experience, we can tell you that your website will recover its lost traffic once the sanctions have been lifted.

8. Conclusion:

Now you know it all about our penalty recovery service. As you can see, you really need it, because if your site has been penalized and you don’t know what to do, then we are here to help.

Want to be Our Next Success Story?

Contact us today, we will help your brand achieve these results and more.