Google Analytics Heat Map – The Only Guide You Need
Google Analytics is a popular tool for tracking website data. This helps you monitor and measure your website’s performance and make the necessary improvements.
Thanks to Google Analytics heat map, this comes with a much easier and simpler way of understanding all these data. This is visual and not just tells you the pages that your users interact with the most as this also shows the specific areas where they are clicking and spending most of their time.
Google Analytics heat mapping helps you put the important details at the exact places that are interesting to most of your users.
Table of Contents
1. Google Analytics Heat Map – What Is It?
2. How Google Analytics Heat Map Works
3. Develop a Google Analytics Heat Map
4. Advantages of Using a Heat Map
Google Analytics Heat Map – What Is It?
Google has introduced the Google Analytics Heat Map that can be made with the use of Google Analytics data through the Chrome extension known as page analytics.
These heat maps are a visual representation of individual values on the metric.
This heat map provides a graphical representation of your website data.
This lets you check how people are engaging with your site, including the links that they click on and the section of your page that they find most interesting. It is a must that you understand the behavior of your users and use this to your advantage if you like a higher conversion rate and a more engaged audience.
How Google Analytics Heat Map Works
It is very easy to set up and much easier to use Google Analytics Heat Map. You just need to follow three simple steps to set it up. You can skip the first step if you have an existing Google Analytics account.
- For starters, you must sign up for an account in Google Analytics. You can set up your site with the code provided by Google Analytics to put in every web page you like to track.
- Download the extension for page analytics. Google Analytics will give you the data to be used for click map creation. You now got a click map in your browser for every web page and you are now set to analyze your user behavior and website.
- You will then see the icon at the topmost right corner of your site then turn this on. The Heat Map will show the most clicked linked percentage. To get a more visually appealing data representation, just click on the show colors for the data percentage to change to different color shades, with red being the most visited and blue being the least clicked links.
Develop a Google Analytics Heat Map
If you are willing to take things a bit further, you can build a heat map yourself and develop your more in-depth Google Analytics Heat Map that you could monitor round the clock.
Create a Custom Report
You can also come up with a custom report based on your specific needs for you to make the most out of your heat map.
In the custom menu found on the right portion of the page, click on customization.
Click on a new report then write your report’s title.
Add the specific metrics that you like to measure then add the week names, hours, and days in the dimensions section.
You are also free to add specific optional sections of the data that you like to monitor closely.
Once you are done with this, you will be able to view your report and choose the date range from the upper right corner.
From there, you could indicate the specific timeframe that you want to be focused on by your heat map. If you got a minimum of data, you need to choose a date range offering a large quantity of data.
You can now export the data you have to excel then include a pivot table. Hours of Days should be placed in rows, Day of the Week placed in the columns, and the transaction or sessions or anything else you wish to check should be placed in the value section.
The heat map can be applied through choosing your preferred color in the value section. It will let you quickly check bad and best times that the shades of color represent.
You can change the metrics easily through clicking on the table.
Deselect the previous metric then select another one and reapply the Heat Map.
You can use total columns and rows to receive more in-depth insight. In addition, you can use the calculator as well for dividing to metrics and getting more complete data like conversion rate and others.
Take note that a heat map can work best with larger amounts of data. For example, a higher percentage of session duration and page views is much better if you are using a heat map. This is unreliable to use with smaller data.
Advantages of Using a Heat Map
Google Analytics offers more detailed data on your site but with heat maps, what you will get is a more visual overview of the way users interact with your web page. Heat maps are available in different types but if you are using Google Analytics, it is best and most convenient if you are using Google Analytics Heat Mapping.
The click maps can show the place where users click the most on your web page.
This makes use of colors to make a distinction between data, with red color indicating more clicked parts of the page and blue color indicating fewer clicks. It is an easy and quick way to determine the more engaging contents and where you should on your web page for you to attract more users.
If you want your page to be more appealing, there are a few things you can do.
You can change your website’s designs if there are elements of it that make users ignore it.
Also, when you know the part of your page with the most engagement with users, you will be able to focus on this section and put the most relevant information you got there where users can notice it. Similarly, you can check the links most interesting to users and improve the accessibility of the links.
With Google Analytics Heat Map, you can visualize your data better and simplify the monitoring of your website performance.