Latent Semantic Keywords
LSI Keywords and Their Role in Content Marketing and SEO
Marketers today no longer obsess with just one keyword to achieve higher rankings. They have learned that context is the secret to come up with quality content. After all, most of the daily searches on Google are terms that users didn’t search for in the past. And since there are trillions of searches annually, this means more new queries.
As people find unique an different ways to search for common issues, it is not a surprise that Google now uses LSI keywords as one of their ranking factors. The use of these LSI keywords has positive results as far as professional SEO is concerned. Adding them to your content will help you improve its contextuality and boost your visibility on search results.
A Quick Look at LSI Keywords
LSI or Latent Semantic Indexing is a computer program designed to learn various synonyms depending on context. This method uses mathematical techniques to identify relationships between concepts and words in content pieces.
When it comes to SEO, LSI keywords refer to search terms connected to your targeted main keyword. They add more context and support your content so that search engines and users will know what the content is all about.
Are LSI Keywords Similar to Synonyms?
Although there are LSI keywords that are synonyms, not every synonym is an LSI keyword. Most LSI keywords are phrases and words with close relation to the main keyword. This means that the use of synonyms in blog posts can help with the on-page SEO of your article but synonyms are not LSI keywords.
Performing a Google search is one easy way to understand the difference between related keywords and synonyms. The LSI keywords are the suggested searches showing in the dropdown menu.
Benefits of LSI Keywords
Adding LSI keywords to your content can help you experience the following benefits:
- They can increase the ranking of your website in search engines.
Using LSI keywords in your text will help search engines understand your page and improve its ranking power.
- You can improve the relevance of your content with semantic keywords.
The addition of related words can help ensure that your content is not overloaded with keywords or keyword stuffing.
- Related words can increase how many people will find your content.
Your LSI keywords can help you provide your users with better search experience that will then result to improvements of different ranking factors like bounce rate, time spent on the page, and more.
The Downsides of LSI Keywords
LSI keywords don’t really have any downsides yet there are still limitations to the indexing method. For instance:
- It considers words with only one meaning.
- It doesn’t take into account the words’ order and disposes all prepositions and conjunctions.
- It doesn’t recognize underlying irony and underlying ideas. There are instances when the words’ meaning might not match the text’s meaning.
The Rise of LSI Keywords
It was in 2004 when LSI keywords have become relevant, which is the time when Google implemented latent semantic indexing in their search algorithm. Its main purpose was to help the search engine provide more relevant results to its users.
However, keywords were not the only focus of Google. They also aimed to understand the anchor text used in hyperlinks and groups of websites linking to each other.
With all of these done in a single update in their algorithm, Google was able to make dramatic changes in how they deliver search results.
LSI Keywords and How They Affect SEO
The crawling method of Google has seen notable changes after their LSI updated that led to several improvements:
- Better understanding of pages
Aside from scanning pages for the primary keyword, Google can now also scan pages for different related keywords. It means that Google works to determine the page topic as a whole and uses LSI to have a deeper understanding of the content instead of just searching for several occurrences of a certain keyword.
- Contextual reading of pages
The algorithm of Google can now read pages just like how humans do and categorize keywords based on the identified context. It means that Google can now make a distinction between words based on even the tiniest details.
- Generate results that are even more relevant
Google identifies words that often occur together to assist bots in easily understanding the primary topic of pages being scanned. Results become even more relevant thanks to the more accurate categorization.
- Incorporate your business as whole
Google’s algorithm has been designed to weigh the name of your business, its industry, and website to help the search engine get a better understanding of every site page as it relates to your overall business.
As you can see, LSI keywords play a crucial role in the algorithm Google. The main goal of the search engine is to give searchers only the most relevant results possible. This is an excellent quality standard that Google won’t be able to achieve without the help of LSI.
Using LSI Keywords for Your SEO Strategy
The above keyword generation tools can give you a long list of all suitable options for LSI keywords for your content. This is the time for adding these to your content and enjoying the key benefits of SEO.
- Pick LSI keywords most suitable for your topic.
- Check the total estimate of monthly searches.
- Include LSI keywords to your page.
- Pay attention to user experience.
There are general rules to implement LSI keywords to your content and improve your SEO strategy. As Google makes great strides in machine learning and artificial intelligence, it is important to know how you can use these developments to your advantage and achieve the kind of results you need!