Link Velocity
The Need for Link Velocity in Your SEO Strategy
If this is the first time that you have heard of link velocity in SEO, you might experience an information overload. To make things simpler and easier for you to understand, link velocity is basically the speed of backlink growth in a domain or page of interest.
Although this task is not easy and might also take time for you to get a higher backlinking rate, it is best to start your journey today and hire website SEO services that use effective backlink strategies.
Read on to know more about link velocity and why you should incorporate it to your SEO strategy.
Table of Content:
Backlinks Defined
Backlinks are basically the hyperlinks on a different site that direct readers to your site. This is similar to a citation that refers to your product, service, or brand that is hyperlinked to direct the reader to your website’s webpage.
Backlinks are among the key metrics that Google uses for measuring the value of pages and are often called in other names such as inward links, in-links, inbound links, and incoming links.
Importance of Backlinks
Backlinks essentially have a positive impact on the search visibility or ranking of a website. The quantity and the quality of pages that link to your site can help the search engines such as Google to determine the rank of your website on its SERPs or search engine result pages. If there are plenty of sites linking to your site, search engines may conclude that the content on your website that is being linked to is worthy to link to and as a result, it is also worthy to be listed as one of the first few SERP results.
This means that if you have a higher SERP rank, this will be more favorable for your business since people often click only on those first few search results provided as a response to search queries. Backlinks are extremely essential and it is a critical tool for SEO for all types of published website content and it is also an important component even for off-site SEO.
The practice changed as a way to determine the true quality of a website or webpage in a time when companies publish and generate content overstuffed with keywords. This necessitates the use of useful and high quality content that drives EAT to your company’s site.
It is also the reason why search engines reconsidered how content is ranked on SERPs and the things that push users to come up with good content instead of pieces or posts stuffed with keywords.
Backlinks are among the methods used to know the importance and usefulness of content published online.
How Backlinking Makes Your Website More Valuable
Backlinking is the innovative invention of Sergey Brin and Lawrence Page, two students from Stanford. They wrote two scientific papers and discussed the page rank concept. This paved way to the birth of the backlink concept.
There are two assumptions that backed up their concept:
- The backlinks that a certain website gets from other sites with authority means that the site must be really good.
- The website must be better if there are more backlinks that lead back to it.
Considering these assumptions, the concept rendered more value to a website based on the quantity and quality of its acquired backlinks.
What is Link Velocity in SEO?
As stated earlier, backlinking and link velocity in SEO is just the same concept. However, there is still more to the definition. In essence, link velocity refers to the speed that backlinking takes place or the speed at which the links are added to your site.
If backlinks add value and make your website more important, you can expect your website to rank higher if the velocity that it receives backlinks is also high and continues to grow. Your website’s value will skyrocket when this happens.
But, getting more links at high velocity doesn’t guarantee a higher SERP rank for your website. More than anything else, your backlinks still need to be of high quality 🙂
It is Useless to Intentionally Add Backlinks to Your Website
There was a time when people jumped into the bandwagon of backlinking to the point that they added backlinks to their website without really paying attention to coming up with good content that can generate authentic and organic in-links. This is why the concept of high link velocity in the world of SEO affected search engines at one point and things got even crazier when backlinking turned into a business where people began to attach a price to backlinks.
To address the problem, Google became even more sophisticated and one part of their algorithm dealing with links known as Penguin started valuing high quality and natural links and devalued spammy and unnatural links. But, you can have the assurance that it is not possible to manipulate Google to the advantage of webmasters.
You have to be vigilant if you choose to outsource your backlink generation or mindlessly add backlinks to your website as there is the risk of Google penalizing you. Your site will either drop from search results or be completely eliminated from search results.
For this reason, try to build higher quality backlinks or receive organic ones.
Ways to Build Better Backlinks
By now, you surely know that backlinks are essential SEO tools that can make your website important and valuable. Google experts state that link velocity in SEO must grow natural together with the site’s content.
Thus, if the unnatural building or adding of backlinks can negatively affect your site, you should look for better methods of getting more backlinks. If not, you should build links in a way that you can steadily increase link velocity in SEO over time.
Below are some ways to help you build backlinks properly:
- News articles
- Guest blogging and posting
- Local citations
- Produce better content
Improve SERP Ranking with Best Possible Link Velocity in SEO
Make sure you maintain the rate of link velocity or backlinking and check that it is proportional to your website’s existing content for you to continue adding importance and value to your website and have better SERP ranks. During the process, be sure that you use all the available tools at your disposal for you to monitor whether or not your link velocity in SEO made some progress.