Importance of Backlinks
Backlinks essentially have a positive impact on the search visibility or ranking of a website. The quantity and the quality of pages that link to your site can help the search engines such as Google to determine the rank of your website on its SERPs or search engine result pages. If there are plenty of sites linking to your site, search engines may conclude that the content on your website that is being linked to is worthy to link to and as a result, it is also worthy to be listed as one of the first few SERP results.
This means that if you have a higher SERP rank, this will be more favorable for your business since people often click only on those first few search results provided as a response to search queries. Backlinks are extremely essential and it is a critical tool for SEO for all types of published website content and it is also an important component even for off-site SEO.
The practice changed as a way to determine the true quality of a website or webpage in a time when companies publish and generate content overstuffed with keywords. This necessitates the use of useful and high quality content that drives EAT to your company’s site.
It is also the reason why search engines reconsidered how content is ranked on SERPs and the things that push users to come up with good content instead of pieces or posts stuffed with keywords.
Backlinks are among the methods used to know the importance and usefulness of content published online.