Long-Tail Keywords – Why Do You Need Them?
One of the best SEO techniques is focusing on your long-tail keywords. A long-tail keyword is a keyword or keyphrase that is often longer and more specific than keywords that are more commonly used.
While long-tail keywords have less search traffic, the fact that they are more specific means that they also have higher search value. They let you acquire more traffic to your website slowly but surely so motivated and new audiences can find you.
At SEO Heroes we experienced that using a long-tail keyword strategy is a big help if your market or the main keywords you wish to rank for receive lots of competition. Having said this, many blogs or companies can take advantage of the strategy as this can help attract visitors with very specific search intent.
Table of Contents
1. Long-Tail Keywords – What are They?
2. Focusing on Long-Tail Keywords is a Must
3. Your Mission is Important and Here’s Why
4. Create Awesome Content and You’re Good to Go
Long-Tail Keywords – What are They?
Long-tail keywords are less common and more specific than other types of keywords, focusing more on one niche. Long-tail keyword is a term that came from Chris Anderson’s book The Long Tail where he shows that there is a market for almost all products. While the market is often quite small, the internet’s vastness can make your blog post or niche product still profitable.
- Single Head Theme
Many blogs have a single primary topic or what is known as the main keyword or head term. The main theme or topic of your site or blog is the first keyphrase or keyword you want people to be able to find you for.
- Plenty of Tail Topics
It is impossible, however, to optimize all of your blog posts for just one term. You should write instead several blog posts about all types of long-tail variants of your primary keyword. Proper keyword research can help you find all the long-tail keywords you need.
- Link from Tail to Head
When your blog post is optimized for several long-tail variants, you need to link from the said blog posts to your head category page and from there, to your most excellent pages or your cornerstone content. Don’t forget to link from tail to head. This will help you show your website structure and your most important pages to Google. Your best pages should also have high Google rank.
Focusing on Long-Tail Keywords is a Must
Ranking for long-tail keywords is much easier than for keywords that are more common since fewer sites compete for high Google search result page rankings. If your search terms are longer and also more specific, ranking for the term will also be easier. Considering how vast the internet is, finding your audience for your specific niche is easier. Focusing on long-tail keywords can lead to more traffic as a whole.
Another benefit of paying attention to your long-tail keywords is the fact that despite being used less in search, visitors that find your site using them will more likely use your service or purchase your product.
Your Mission is Important and Here’s Why
Before anything else, you need a good product if your goal is to sell something. You should also know what your site or product can offer to your market. Knowing and understanding what is special about your blog or product will make it easier for your audience to like and purchase your offer. This is why you need to consider what makes your blog or product unique and take note of this.
- Market competition
There are markets when it is almost impossible to rank. There are markets that are highly competitive as large companies dominate search results. Big companies have big marketing and SEO budgets so ranking in such markets isn’t easy. Your small budget won’t allow you to compete in this market.
But, if you got a clear mission, you can define what sets apart your website or product from others in the market. You need to identify your nice and use your own mission to start ranking.
- Define your long-tail keywords using your mission
Your mission that states why your product, blog, or site is awesome must be central when choosing your long-tail keywords you wish to rank for. These terms you use for describing your mission could be used to your advantage to focus in on your strategy for SEO. These words must also be central in your long-tail keywords you want your site to rank for.
After writing down your mission, you can then list down your keywords. Put yourself in your audience’s shoes. Think of what they look for and what search terms they will use in relation to your site or product.
Coming up with your head keywords and main topic might be easy for you but you might find it more challenging to determine what long-tail keywords you should use.
In this case, you can use plugins like Yoast SEO to get suggestions for the keyphrases that are related or connected to your main focus keyword. The tool has been especially designed to give you the assistance you need for using related keyphrases to make your text stronger. You can also use this to find long-tail keywords.
Create Awesome Content and You’re Good to Go
Hopefully, this article has made you realize why long-tail keywords are incredible and how they can help you out. People who use the terms of your mission and find your site might be smaller in volume yet you can almost have the assurance that these people are the ones who are most likely to purchase your product or become your regular visitors and local customers.
This is why you can expect to bring in more profits if you make your site rank for a particular term. However, you have to make sure that the specific term you use closely resembles the products you are selling to prevent disappointments.
Since your mission is no well-defined, it is time for you to keep your momentum going. There are still a lot of things that you need to do but you can at least have the assurance that you are now on the right track.