Search for Low-Volume SEO Keywords with These Top 4 Ways
Everyone aims to have good ranking for high-volume keywords. After all, who doesn’t want to get more traffic, sales, and conversions from organic search?
Unfortunately, not all businesses can actually rank for these high-volume keywords. The truth is that these extremely popular keywords are very competitive. It means that there are a lot of sites that compete for a limited number of spots on the SERP’s first page. If you have a smaller business and your website has less authority, what can you do then to make sure that you stay on top of your competition?
The good news is that there is one simple solution – you can incorporate low-volume and long-tail keywords into your SEO strategy. A reliable search engine marketing firm in Thailand ( like us ^__^ ) will be able to give you the assistance you need to find the best low-volume keywords to take your SEO efforts to the next level.
Table of Contents
1. It’s Time to Go Beyond Your Traditional Keyword Strategy
2. Make the Most Out of Social Communities and User-Generated Content
3. Check for Conversational Language in Social Media
4. Discuss Things with Your Customer Support Team
It’s Time to Go Beyond Your Traditional Keyword Strategy
As you already know, your SEO success as a whole has a close relationship to the keywords you use.
A lot of website owners stick with the usual keyword strategy to boost the rank of their site. They use high-volume keywords, come up with content, and wait for awhile to be part of the first page of search results in Google.
While this strategy works, the whole process is expensive, time consuming, expensive, and worse, it might also not lead to anything at all.
But, there are other options that you can try for your Keyword Research Strategy. One of these is trying to target low-volume keywords, specifically long-tail keywords.
It has been revealed that 57% of the sales of Amazon is acquired with the use of long-tail keywords.
With this, you can easily see that there is more profit in using the long-tail keyword strategy than sticking with your usual one. Through the use of this tangible technique, you can stay away from tough competition and attract more potential customers.
Below are four ways to help you find these low-volume keywords that are guaranteed to pave the way to your success:
Make the Most Out of Social Communities and User-Generated Content
Social communities and user-generated content websites are two of the best resources for finding untapped keywords. Since these are the places where people don’t get targeted much with content, they actually cover a lot of keyword opportunities. It is where people check online to find answers to any questions they have.
If you try to spend several hours at such sites, you can understand the types of questions and topics that interest your target audience and you will also be able to uncover different ideas for keywords during the process. Thankfully, there are many industry-specific and generic content websites, forums, social communities, and blogs.
You also shouldn’t just limit yourself to just the same popular communities such as Quora and Reddit. There are also other sites with user-generated content that are often left unnoticed or pushed to the side. For instance, Amazon and eBay have thousands of user-generated reviews for various products, most of the time, these are filled up with several possible ideas for keywords.
During your search for low-competition and untapped keywords, you might also want to check AliExpress, Zappos, Craigslist, and many other similar websites. You can just check these UCG websites on a regular basis to get a fresh list of keywords.
Check for Conversational Language in Social Media
Every time people are looking for recommendations or a helpful piece of advice, they usually go to social media networks. They post content on these websites that is somewhat different from content you do for traditional search. Social media is also where people post their problems or questions with the use of the same language like how they would if they were to ask them out loud.
For you to be able to reach out to your audience, you have to know the way your customers discuss your subject, interact with other customers, and share their ideas. This is the reason why LinkedIn, Pinterest, and Facebook are the best places for uncovering and finding excellent ideas for low-volume keywords. Most of the time, users of these platforms ask their questions just as how they talk in real life.
In case you are part of the B2B space, profiles in LinkedIn can be used as powerful tools for finding your ideal keywords. This is because people often write long descriptions of their experience, skills, and accomplishments when it comes to the niche.
Turn to YouTube to Get Keyword ideas
Since its launch in 2005, YouTube has enjoyed a massive popularity. As of the moment, YouTube has 2 billion active monthly users. This is why YouTube serves as the best goldmine of ideas for keywords because people search in a different way on YouTube. You can check the how-to videos, tutorials, product reviews, questions and answers, and industry news to find additional channels for your keyword strategy.
When you check around YouTube, one thing you will notice is that comments are more informational and useful compared to published video data. Various areas of personal experiences, backgrounds, specialties, and misunderstanding usually arise among people of all ages. This is among the best places to go if you like to know what people are talking about, how they are talking about it, as well as the keywords that they use as they do the talking.
One thing you have to know is to avoid using YouTube during your research for keywords on a particular topic. This usually includes biased product promotions, mislabeling, and incorrect information.
Discuss Things with Your Customer Support Team
If you want to generate new ideas for keywords, you can talk it out with your customer service team since they act as your company’s front line. They are the ones who deal with your customers and prospects more than other members of your organization.
The customer support team also offers real-time insights with the common issues, concerns, questions, and kudos that your customers ask around your product or service. You can also check emails and live chat logs to know real questions from prospect customers.