Pick Website Font
Tips to Pick the Perfect Website Font
Ask an experienced web design agency in Bangkok and they will surely tell you that designing websites is a tedious process that involves lots of effort and hard work.
You need to consider and think about a lot of things from the color scheme to logo, layout, navigation, and of course, text design.
However, what makes website design tricky is the fact that you have to make sure that all of these elements will fit into a well-balanced, compact, and logical unity.
One aspect of this unity is none other than website font. The moment a visitor gets the first impression of your site, it is only inevitable for them to focus on text to learn more about you, your brand, and your offers.
This is why as you try to glue together all these pieces of design, it is especially critical for you to pay close attention to the design of your font. There are a few things you can do to help you choose the perfect font that will go well with your website and its overall design.
Begin with the Basics
Before you go any further with your font, always begin with the basics. Every font has unique characteristics and they are categorized into several groups as well. The specific type you choose will be largely dependent on your specific target audience as well as the mood you wish to evoke through the design of your font.
Serif typefaces are generally used with the purpose of bringing forward a more elegant and formal tone and this is why these are often found among the most elegant fonts. These can be used for giving web pages an alternative look and can usually be found in the fashion industry and magazines.
On the other hand, sans fonts usually symbolize straightforwardness, simplicity, and minimalism. But, the most notable characteristic of these fonts is the fact that they are highly flexible.
The Purpose of Your Design Should Go Hand in Hand
You can choose from a lot of typefaces online, which means that you practically have limitless font choices. Even though this might be good all in itself, this can easily make things more complicated if you have no idea of the things you want and don’t want.
For this reason, you must carefully consider your website design’s purpose and the particular type of audience you hope to attract. After that, you can check if the styling of your chosen typeface is in accordance with the general message you wish to convey to site visitors.
You also need to consider the nature of your brand, the kind of project you have, whether you aim for functionally or practicality, and if your site is driven by visuals.
Decide on How Many Typefaces You Want
…And Rank Them According to Importance
When it comes to typography, it can be bad if you have too much of a good thing. When deciding on the number of typefaces you will use for your site, it is recommended that you go for not over three different kinds of fonts. Basically, you will need to choose your primary font, secondary font, and tertiary font.
The primary font is the font most visible on your page and must be most synonymous with the identity of your brand. The secondary font is the one you use for the body copy that must be easy to read and clean. Finally, the tertiary or accent font is completely an option. You can use this for specific elements of your website like a navigation menu or call to action.
Be Careful with Load Times
Now more than ever, no one is patient enough for slow-loading websites. This is why if the font has a long loading time, this might not be an ideal choice for you. There are a few things that can be done to ensure that font doesn’t slow down your website’s speed.
For one, you can stick to just a few typefaces. As mentioned earlier, having a lot of fonts is not really a good idea. One more reason why you shouldn’t go overboard with the font number is the loading speed. Also, make sure that you only choose the specific styles you need. Through this, your font size will be minimal. Less size also means less loading time. Lastly, avoid loading languages you won’t even use.
Consider Font Combinations
You need to consider several things when you pair different fonts. Don’t forget that every font is unique and distinct in itself. There are fonts that appear more refined and serious while others give off a quirkier and more spontaneous appeal to them.
Combining two fonts that have different moods may do the trick here. After all, opposites attract and it is also applicable to typefaces. You can try to combine more subdued and natural font types with blunt ones. The latter works best for headlines while the former is good for your body copy.
One more combination that rarely goes wrong is mixing sans serifs and serifs. Font pairing is about creating contrast and sans serifs and serifs are more than enough to achieve a distinct but subtle difference when combined.
Look for Font Inspiration and Use Tools
If you ever need some help when searching for fonts, there are lots of places online where you can find some font inspiration. There are also typography resources that can help you get started, from tools to books to help you pick the right font you can use for your website. You can also look for readymade fonts in case you are not really fond of the thought of having to search for fonts yourself.