Google’s RankBrain Judgment Day – These 4 SEO Strategies are What You Need to Make It Through
Google’s mission for using RankBrain is to free its results from web pages that don’t offer the best quality of content and to look for answers that are most relevant for users.
This means that a marketer who hopes to get that much-coveted visibility on the constantly shrinking organic SERPs must gear up for the battle against machines.
The future of SEO is still unknown but using the above strategies and with the help of professional search marketing services, you will be able to approach it filled with more hope.
RankBrain –A 1 to 10 Scale of Page Relevance Analysis
RankBrain analyzes web pages for relevance.
Each page gets a score of 1 to 10, 10 being very strong while 1 is the most dubious result.
RankBrain technology took inspiration from the earlier G-350 technology or better known as Google AdWords’ Quality Score.
The intelligent AdWords technology didn’t require external signals or links just to rank the paid search ads for their relevance.
This will soon become applicable to organic search.
Does it mean that the SEO apocalypse will soon be here? No, that is not the case ^__^
What happens instead is that Google, with the help of RankBrain, learns in a more advanced way what people really click on and if they are satisfied with the results they click through or not.
However, sooner or later, RankBrain will become the most important ranking factor. And if you want to be prepared and be ready to survive this whole new world, the following RankBrain strategies can help you out:
Table of Contents
1. Ensure SEO Success with High Organic CTRs
2. Optimize SEO Descriptions and Headlines for Higher Than Average CTR
3. Optimize for Conversion Rates
4. Use Display Remarketing and Social Ads to Boost CTR and Search Volume
5. Word of Caution
Ensure SEO Success with High Organic CTRs
Attracting higher CTRs will be crucial to your success like how it is also the most critical aspect of PPC’s campaign success.
Optimize SEO Descriptions and Headlines for Higher Than Average CTR
The ads are good enough and they also perform well enough. However, it is not enough for it to be just good if you want to beat RankBrain. Instead, what your organic listings need are remarkable and amazing clickthrough rates. Make sure you use keywords and emotional triggers in your descriptions and titles for your CTR to turn from good to great.
Optimize for Conversion Rates
Among the hidden things measured by Quality Score are task completion rates or conversion rates.
As expected, Google knows your conversion rates. This is because machines were able to learn how to tell if your website traffic converts.
You basically need to work towards higher than expected or engagement metrics according to different criteria such as type of device and query, time of day, and location. Your task completion rates also need to be better compared to other similar websites.
If your task completion rates are high, Google will think that you have relevant content. RankBrain can penalize you if your task completion rates are crappy.
Advantages of Using a Heat Map
( PS: Don’t fully trust Google ^___^ )