As e-commerce or digital marketer, you can gauge the success of your work in numerous ways. One of which is by examining vital SEO metrics.
Luckily, there are several tools that can help you with simplified reports so you can measure those metrics. Two of the best tools are Google Analytics and Google Search Console. They are offered for free and most of the metrics you need can be provided from both of them.
Nevertheless, you need to know which particular metrics you need to measure, so here are they:
Table of Contents
1. Organic Traffic by Top Keywords
2. Organic Bounce Rate
3. Organic Conversion Rate
4. Top Exit Pages for Organic Traffic
5. Breakdown of Organic Traffic from Google and Bing
6. Keywords Ranked in Google
7. Local Visibility
8. Click-through Rate
Organic Traffic by Top Keywords
Organic traffic means the overall traffic you gain from appearing in a search engine results page without paying for placement – this is what SEO can get you. To get your site on that first page, a digital marketing agency can always help in providing you with SEO content.
It’s vital to observe and measure your organic traffic to enable you to see the number of visits your site is getting as a result of your SEO strategy.
Organic Bounce Rate
The organic bounce rate shows you how many searchers “bounced” out of your site after going through only a page. It is measured as a percentage of site visitors, with a lower amount being considered better. Therefore, the lower your organic bounce rate, the better for your site.
Whenever you observe that you have a high level of bounce rate, it implies you need to do some work on your site to keep visitors there.
Organic Conversion Rate
Organic traffic, as we earlier mentioned, can only get people to your pages. It doesn’t mean you’ve made the sale. That’s more reason you have to measure your conversion rate too.
You should also check your total conversion rate for organic traffic. By doing so, you’ll get a pretty good idea of how well your site is appealing to people who visit your site from search engines. Nonetheless, you’ll also need to narrow down into various segments to see the particular factors creating conversion rates.
Top Exit Pages for Organic Traffic
Exit pages are typically the last pages searchers visit before leaving your site. It’s essential that you keep track of the top exit pages. Why is that necessary? Those pages are very likely your “problem.”
They are pages that make people lose interest in your website and move elsewhere. Always try to improve those pages to ensure that visitors hang around for much more longer.
Breakdown of Organic Traffic from Google and Bing
While Google is the most famous search engine, it’s still not the only search engine. There are several searchers that use other search engines like Bing. Therefore, you should observe your organic traffic breakdown between the two search engines.
In case you discover that you’re you are not attracting the desired traffic from one search engine to the other, it’s most likely a great idea to improve your SEO tactics.
To enhance your SEO score, you can consult an experienced Digital Marketing Agency like us!
Keywords Ranked in Google
You may want to use a particular keyword tracking tool lie SEMrush to find out the number of keywords for your site ranking on Google. Once you can determine the keywords your site requires for ranking, there are several ways you can use the data to improve your SEO tactic.
Take note of the keywords that aren’t in your content, but you want to rank for. Those are the keywords you need to pay attention to in your SEO strategy.
Additionally, it is an excellent idea to capitalize on your current success. Should in case you find your website rank in the first 10 for some particularly high-converting keywords, you should continue using the same keywords in your site’s content. This ensures you retain that position as it could be quickly taken from you. Those top-ranking keywords are most likely bringing you all the attention you could get on search engines.
If you operate a business with one or more physical locations that local customers can visit, it’s crucial that you track your local visibility.
Mainly, if your website is appearing in the local 3-pack for keywords that are related to your niche, and if it is appearing when searchers type the name of your city or town with the name of your industry, then you are good.
Google Search Console offers website owners a Search Analytics report that tells the average percentage of searchers who click on your links. That average percentage is also known as CTR (Click-Through-Rate). It’s a data you should focus on because it lets you know more than just how your pages rank in the SERPs. It also informs you how much your content appeal to people.
If your site visitors like what they see in your content from search results, they’ll go ahead and click, and if not, they’ll move to the next result.
When you notice a particular term is getting you lots of clicks, you should find out the pages ranking for those keywords and make sure that your site page excellently reflects the general searcher intent. It’s also a perfect idea to test conversion optimization elements on those pages too.
When you check the flip side, if you see a low CTR for a key search term, you should observe the pages optimized for that particular term and determine why. At times, it can be that the title used or description of the page isn’t enticing or relevant.
Watch your SEO metrics closely as they tell you your site’s actual performance. The ones mentioned in this article are just a start, and it’s truly fascinating how many they are. However, following these closely is a good head-start.
SEO marketing in Thailand can be very competitive, but with more focus on your SEO metrics, you can know where you are and where you want to head to in the SERPs.