Topical Authority

Also, your domain authority and page authority are significant factors that shape online branding for your topic or area of expertise.

• Domain Authority: this is the capacity of your entire domain. It is a measure related to more than a specific area of expertise and a sign of the quality of your site and its entire pages.
• Page Authority: this is the capacity of the pages on your site. All the pages on your site have their authority level in ranking that detracts or contributes to your overall topical authority.

If you can tell search engines that your site is more resourceful for a particular topic, they are more likely to rank you higher above other competition.

When you build a topical content that draws engagement from users, it tells search engines that your domain is resourceful for your specific area of interest. With this, the possibility of your page ranking higher with target keywords increases. By increasing the number of ranking keywords in your domain, you become enabled to rank faster and connect your site with top-notch content.

With these strategies, you can create and maintain your authority while making it more straightforward to develop an easy-to-read resource for your readers.

• Take Advantage of Link Structure

The structure of your site is a crucial part of showcasing topical authority to search engines. By using SEO frameworks, such as topic cluster model or hub-and-spoke, you will be able to build a solid branding structure that is comprehensive for readers and easy to assess by search engines.

• Use On-page and Off-page Best Practices

Both On-page and Off-page SEO support your site’s entire structure by ensuring that all the content you create is made explicitly for the queries on your topic. This can be achieved excellently by having a perfect understanding of how your readers engage with your topic.

There are specific ways to use on and off-page SEO to create topical authority, and they include the following:

1. Make use of meta tags that reflects the language readers use to engage in discussions about your topic. It appeals to search engine bots and enables you to attract readers in the SERP.
2. Ensure to tailor the content structure on all your pages. You should use H1, H2, and H3 tags in highlighting long-tailed keywords and subtopics that don’t demand a full article for comprehension.
3. Relevant keywords should be included in all the image alt text you use. It helps search engine bots parse the image information quicker and makes your website more accessible.
4. Ensure your site design is optimized for all browsers, so your page speed doesn’t become a problem for visitors.
5. Suggest content sharing with your users. If you can get your site users and other passersby to share your content (social signals), it gives your site more authority.

• Focus on Search Intent

Research your target audience’s search intent to give each piece of content you build answers to a particular question related to your target topic.

People mostly have a clear idea of at least a structure of what they are looking for when they use search engines to seek information about a particular topic. Therefore if your content is aimed at correctly providing answers to specific queries in your field, it becomes a go-to resource, which is excellent for branding and SEO.

• Use Keyword Tools to Create Your Topic

Make use of different keyword tools to build a top-notch topic list. It becomes easier to see how your content can be built around your target topic with keyword tools.

To build sustainable topical authority for your branding, create a template that touches on each aspect of your topic, and with that, you’ll have a perfect framework to start with.

Tip: Creating that with a searcher’s mindset gives you an edge in building the best content.