It is no secret that local SEO is crucial for businesses that cater to their communities to succeed in getting attention on Google. However, for your local SEO efforts to succeed, you must create the right on-page signals so that Google can read your website properly. The right on-page signals have the largest impact on your local SEO which means that the better the techniques you use to enhance the signals, the higher your site will rank on search engine result pages. So, before you begin your effort to improve your local rankings for search engines, you will need to maximize your on-page signals to get the best results. What follows are eight proven techniques that will enhance your on-page signals, so you can dominate local Google searches.
Use Local Keywords on Title Tag and Meta ContentThe secret to successful local SEO is making search engines like Google link your website and business to your geographic location. This will mean that you need to use the right keywords to make that association so when someone looks for the products or services you provide in their community, they will come across your website. The most common way is to incorporate the name of your community into your target keywords. A combination of the products or services you provide with the right location keyword should be in your title tag and meta content. You want to limit the keywords to a simple business description, such as “pizza delivery” and location, such as “Bangkok”. Do not expand the use of keywords or Google might read your website as spam which only causes more issues. You may need to do some experimentation to find the right combination, but once it is found your website will benefit greatly from having the proper tags and meta content for your site.
Improve Landing Page ContentIt’s not enough to get people to visit your landing page, you must make them stay for Google to rank your site at or near the top. Otherwise, Google will lower the ranking for your site because visitors are not staying long enough. You will need to create content that is interesting, informative, and valuable to the reader which makes them stay longer. You’ll find that good content not only keeps people on your site for longer periods, but also helps improve your sales as well. The key to creating good content starts with the basics which means using proper spelling, grammar, and shorter sentences for easier understanding. Here are a few more tips which will help improve the content of your site.
- Use Bullet Points
- Create Smaller Paragraphs
- Spread Keywords Evenly Throughout the Content