SEO Heroes Bangkok Programmatic Marketing

Result Oriented Marketing Campaign

Marketing – SeoHeroesBangkok.com

Introduction

At SEO Heroes Bangkok, we have a different approach towards marketing. We do not only focus on impressing our clients by providing them with cosmetic temporary results that look good on the outset. We believe in sowing seeds across the internet for deeper and more fruitful marketing results in the long term that continue to harvest long after the campaign has ended. It is this strategy of understanding the market better, analyzing the target audience deeply, and penetrating the market deeply to reach target audience helps in developing a cycle of generating leads, increasing traffic, converting leads, and generating higher revenue sustainably.

SEO Heroes Bangkok follows the latest marketing trends online and uses the latest technology and search engine updates to devise a marketing strategy, which helps in delivering results efficiently. The internet marketing services we provide are all-inclusive in nature, which means it would trigger positive brand image, creating brand awareness, reaching out to the potential target audience, create long term bond with the audience through social media channels and provide consistency in lead generation and conversion. The result oriented internet marketing techniques are implemented to ensure that our clients get an edge over its competitors while getting value for their money services.

Our team of experienced SEO professionals have an in-depth understanding of search engine’s algorithms and stay updated with the latest happenings in the world of internet marketing. It helps us devise SEO strategies that help our clients achieve their long-term business goals through targeted marketing online. Developing a positive brand image online and have a strong web presence is essential for just about every business, and SEO Heroes Bangkok can help achieve great results through innovative and cutting edge internet marketing campaigns that are customized as per client’s requirements, niche market, budget, and competition.

Here, we would discuss a brief about our marketing campaign and how it is crafted to deliver results even for the highly competitive keywords. We do campaigns differently, and proudly so.

Campaigns Based On The Marketing Funnel

At SEO Heroes Bangkok we devise a marketing campaign that is result oriented and focused on increasing sales and revenue through the marketing funnel. Starting from creating a positive brand image to reaching to the potential target audience and converting the leads, everything is taken care of through our marketing campaign.

It follows few simple steps, which are as follows –

As soon as the campaign commences, we audit and analyze the current market positioning and compare it with the competition. Once this is done, the brand is activated by reaching out to the users through various SEO techniques and social media channels. It helps in increasing organic traffic to the site, and as the traffic to the money site increases, there is a positive brand awareness that takes place.

When the brand is well-recognized in the niche market, the next stage is to build an audience around your brand. Engaging on social media and various other channels basically helps in knowing your audience better. It, in turn, helps in providing better customer service and polishing the overall customer experience. Customer retention and creative brand image are vital functions achieved through prospecting. Exploring new platforms, building an audience, active engagement with the audience, providing definitive solutions to the customers, consulting with the potential customers and converting leads happens in this stage.

There is a target audience inside the potential audience that is close to conversion than the rest. Understanding their language, what they are looking for, clearing their doubts and help them through the process of conversion is what audience targeting does. In this process, specific audience is identified and consulted. It helps in increasing the organic traffic that reaches your money site, but in this case, the lead conversion rate is much higher.

Following up with the interested leads and helping them understand the products and the services while clearing any doubt they may have regarding the services is what retargeting means. It is seen that when there are customers who were not as interested earlier, started to show signs of interest when the company followed up with them. It is how retargeting is different from audience targeting because retargeting happens on a micro level. The users who are interested are identified and consulted on a personal level, which also helps in improving brand image and boosts word-of-mouth marketing.

This happens after the filtration stages have crossed and the interested users are identified. The interested users are then directed to call of action and conversion takes place. When the conversion takes place in a systematic manner and is followed up with post-sale customer service, if required, the brand achieves the point of sustainability that helps in the long-term.

These phases help us in delivering clients a definitive and strong online presence. It ensures that the marketing campaign does not only help the company to reach out to its audience but also boosts sales and revenue. SEO Heroes Bangkok understands the importance of data in the return on investment and ensures our clients get it sooner than later.

Type of Campaigns & KPI’s

SEO Heroes Bangkok has parameters set up for its campaign, so it is scaleable as well as measurable without beating around the bush. We believe in results, and we respect the time of our clients and the trust our clients put in us to deliver.

The marketing campaigns we design and develop are crafted for specific purposes as per our clients’ direction and business objectives. We customize the campaign as per the current marketing and brand positioning so that the process attrition rate is reduced and time it takes to deliver results is shortened considerably.

Here is the type of campaigns and it’s Key Performance Indicators we measure the campaign’s success with.

Increase Brand Awareness – When the campaign is to increase the brand awareness, we focus on increasing the impressions on the site and the views the videos and other media receives. Through various social media and SEO tools, it is possible to measure the outreach of the campaign. We power the campaign to boost the reach of the brand to newer markets and platform.

Increase Engagement/Traffic – The key performance indicators here are engagement ratio of the existing and potential customers and target audience, the clicks received on various online marketing mediums/tools, and the number of visitors to the clients’ site and social media outlets. The campaign is devised for the clients who already have a web presence, but which is not getting any substantial results.

Increase Sales/Leads/Revenue – In this case, the KPIs are the number of orders received, and the forms filled up for newsletters, email marketing, and so on. In this campaign, the customers are directed to realize the call of action. It is the end goal of any marketing campaign, and we work relentlessly through our campaign to ensure our clients increase their revenue and achieve their business goals.

The marketing campaigns are developed in a customized fashion to suit clients’ budget, requirements and marketing goals. We do not have “one size fits all” because we understand every business is different, and thus the marketing strategy, whether online or offline, has to be different too. Talk to our search engine marketing professionals to know how we can help your business too through result-oriented internet marketing campaign.

Gaining Outreach

Prospecting

Prospecting is all about identifying sales prospects aka potential leads and reaching out to them in the hope of making them current customers. SEO Heroes Bangkok has a distinct process that we follow for prospecting, which is first enhancing the client’s reach in the market and then connecting the touch points. Touch points are potential leads that are looking for products or services that the clients offer. It is achieved through keyword-targeted marketing on social media and other marketing channels.

Prospecting is all about identifying sales prospects aka potential leads and reaching out to them in the hope of making them current customers. SEO Heroes Bangkok has a distinct process that we follow for prospecting, which is first enhancing the client’s reach in the market and then connecting the touch points. Touch points are potential leads that are looking for products or services that the clients offer. It is achieved through keyword-targeted marketing on social media and other marketing channels.

Understanding Target

After connecting the touch points, there is an active engagement that takes place. Such engagement is further analyzed to understand and determine the characteristics and the interest of the potential customers. It helps in understanding what the clients are looking for. It can also be used an opportunity to informally present the clients’ product and services. It segregates different segments of customers and potential leads. Such a process helps in building clients segments under different slabs as per company’s own business models.

Segmenting

As the conversion takes place through this prospecting, it becomes easier to understand which client segment is generating more revenue, and which products and services are more famous among the target audience. Once this is identified, finding ‘look-alike’ customers that resemble the prime customers of the business becomes easier. It helps in targeting the customers that resemble the best existing clients, and thus, helps in increasing sales and customer base manifolds in a much short period.

Look-Alike Marketing Model

Look-alike marketing model means finding the clients that have the same characteristics as the best clients the company already has. It makes it much easier to address their concerns and showcase them how the company’s products or services can be useful to them. It is what prospecting is all about, and internet marketing act as a funnel to materialize this.

We Know Your Audience’s Interest And Behaviour

When you know your audience, it becomes easier to pitch them productively. It not only helps in providing them value for money products and services but builds a strong bond with them. Understanding your audience’s interest and behavior paves the way to craft your products and services to suit their requirements and preferences, which in turn, helps in increasing sales and revenue.

Generally, companies look for and find customer data that gives a macro outlook on who the customers are and some limited information on them. However, at SEO Heroes Bangkok we do a deep research on finding out about the target audience and through various parameters do not only try to understand the customers, but also define their specific interests and behavior. It helps in reaching out to them more effectively and aligning the products and services to grasp their attention.

When the customers get the products and services, they need at the price point they can afford, chances of conversion increase manifolds. And, by studying the target audience closely and monitoring the market trends, customers’ behavioral pattern online and their interest, we achieve the market-based understanding that helps boost company’s marketing and sales performance considerably.

Reach Your Audiences Across All Devices And Across Publishers

Prospecting is all about identifying sales prospects aka potential leads and reaching out to them in the hope of making them current customers. SEO Heroes Bangkok has a distinct process that we follow for prospecting, which is first enhancing the client’s reach in the market and then connecting the touch points. Touch points are potential leads that are looking for products or services that the clients offer. It is achieved through keyword-targeted marketing on social media and other marketing channels.

Mobile Marketing

As per a report, the click-through rate or CTR as it is commonly known is higher by 227% on mobile devices. It is important to target your audience through the mobile ads and other formats of content marketing and advertising on the mobile platform. SEO Heroes Bangkok would help you optimize your content to be available across devices, whether it is PC, tablet or mobile phones. More is the brand’s visibility, higher is the CTR, and lower is the overall cost of marketing. It increases lead generation and conversion as well.

Publishers

The recent surveys have suggested that around 39 of 50 top publishers have found the content consumption on mobile devices is higher than on the desktops. It only makes sense then to take advantage of this consumer behavior to use to our advantage and optimize marketing reach to present across all devices. Our simple integration process at SEO Heroes Bangkok would help your site and marketing campaign to be present through many different content formats across all devices and top publishers. It would help with marketing, outreach, retargeting, prospecting, generating higher traffic, lead generation, and lead conversion.

L

Positive Impression

Last but not the least, when your company has a presence on different devices and company’s content marketing approaches audience relevantly through various top publishers, it creates a unified presence and generates a positive image of the brand. Creating a good impression on the potential target audience would help in the long term to increase brand value, and contribute to achieving business goals effectively.

On Every Device

Reaching out to the customers across all devices and through different content marketing formats with the help of top publishers is important. More is the visibility across all platforms and devices online; better is the brand value and image.

SEO Heroes Bangkok has a strong network across different content platforms, and have an outreach of over 85 percent of all mobile inventory, desktop inventory and video inventory. We use the network we have developed and nourished and resources we have accumulated to provide our clients to reach out to their target audience in an effective manner, without losing out to the competition.

The campaign is designed and developed from the very beginning to provide content accessibility to the target audience through different platforms. The engagement and CTR ratio improves drastically by having a good presence on different platforms. It helps the client to achieve its marketing objectives without having to spend an exorbitant amount of money.

We Use Retargeting To Activate Interested Audiences

The process of retargeting is described earlier, but here we describe the actual process as to how it works. Retargeting is a form of following-up with the client but in an informal way. As the marketing trends are changing and the competition has increased drastically over the years, it is important for the businesses to grab the attention of the customers on a continuous basis. If you are a new company to the customer, they would probably check what you have to offer and move on with their search.

In a short span of time, as per the marketing surveys suggests, the customers tend to forget the company or the site they visited a week earlier, even if they liked what they see. It is where the importance of retargeting comes in. In retargeting, SEO Heroes Bangkok would follow the trend of where the traffic is coming from. It would help us identify the visitors’ source and understand what they are looking for.

To help with the conversion, we retarget the same audience by online Ads that would remind them about your company, products, and services. So, the customers who were potentially considering your company’s products and services now gets the call to action to realize. Retargeting helps in converting the potential target audience in an effective manner, and most of the company who have followed this policy has witnessed their sales figure surge tremendously.

SEO Heroes Bangkok understands that marketing and targeting is a continuous process, and we continue to devise new strategies to reach out to your audience to ensure your goals are achieve. At SEO Heroes Bangkok, your victory is our pride.

Orchestrate The Customer Journey

To provide customers with superior and unique experience with the client’s company, SEO Heroes Bangkok manages every touch point dotted on the buying cycle by adopting a series of activities. It is essential to understand the target audience and manage a multi-channel marketing and engagement program to be able to catch the attention of target audience at their preferred channels. It helps in grabbing their attention, provides superior customer experience, and expands the overall outreach of the business.

It is also essential to make sure that the company provides an attentive and responsive post-transaction customer service. Most companies focus on the pre-transactional relationship, and after the sale, the onus is put on the customers to provide a review, feedback or contact the company in case of any issues. However, it is equally important to follow-up with the customers and integrates it with the company policy to build post transactional relationship.

At SEO Heroes Bangkok, we focus on delivering superior customer experience by helping clients orchestrate their customers’ journey. It helps in streamlining the buying cycle for marketing and engagement purposes. SEO Heroes Bangkok understands there are a total of four main junctions that comes in the buying cycle, which includes –

Awareness

Interest

Consideration

Purchase

To provide customers with superior and unique experience with the client’s company, SEO Heroes Bangkok manages every touch point dotted on the buying cycle by adopting a series of activities. It is essential to understand the target audience and manage a multi-channel marketing and engageme

The process of awareness starts by building an online presence through a website and social media marketing. It would help the brand get the recognition it needs to penetrate the market and get the visibility among the target audience. Once the client’s firm gets considerable recognition in the market, the next step is to create interest in the brand and its products and services. It is made possible by creating engaging and informative videos and engaging with the customers directly and indirectly through the social media channels. Being prompt, friendly and interactive would help the customers grab the information you deliver.

Then come the part of following with the customers and helping them with the consideration of the products and services on offer by the client. It is made possible by enhancing organic traffic to the site, reaching out the target audience through Facebook posts, and achieving higher ranks on the search engine. When the brand is visible online, it helps the customers to revisit their idea of purchasing the product from the particular brand they engaged with earlier. SEO Heroes Bangkok helps its client achieve a higher rank on the Search Engine and create a robust online marketing campaign to boost outreach of the brand across the target niche online.

Once the client has gone through the stage of consideration, the next step is to realize the call to action or purchase. When the entire cycle is streamlined and managed actively, the company is sure to achieve success. The revenue and sales would see phenomenal growth in a short span of time.

nt program to be able to catch the attention of target audience at their preferred channels. It helps in grabbing their attention, provides superior customer experience, and expands the overall outreach of the business.

It is also essential to make sure that the company provides an attentive and responsive post-transaction customer service. Most companies focus on the pre-transactional relationship, and after the sale, the onus is put on the customers to provide a review, feedback or contact the company in case of any issues. However, it is equally important to follow-up with the customers and integrates it with the company policy to build post transactional relationship.

At SEO Heroes Bangkok, we focus on delivering superior customer experience by helping clients orchestrate their customers’ journey. It helps in streamlining the buying cycle for marketing and engagement purposes. SEO Heroes Bangkok understands there are a total of four main junctions that comes in the buying cycle, which includes –

Lower Cost

It is a well-known fact that online marketing is much cheaper than other forms of marketing. Offline marketing or the traditional form of marketing that has been followed by all the companies over the years is known to be highly expensive, and gets limited results for a short span of time and has a restricted outreach. With that said, offline marketing does have its perks and can be clubbed with online marketing to boost the results achieved. The idea is to give equal or more importance to online marketing because it would provide long-term benefits regarding reach achieved, sales growth and brand identity.

The marketing expenditure would reduce automatically while you continue to get loads. Online marketing would help the client reach out to new markets that are not feasible for conventional marketing methods to pursue. Here are the few top benefits of SEO or online marketing –

  • Better Reach
  • Reaping results long after the online marketing campaign has ended.
  • Brand awareness
  • Increased visibility
  • Direct and active consumer engagement
  • Platform for better customer service
  • Enhancing customer experience
  • Higher revenue
  • Increased Sales

SEO Heroes Bangkok focuses on minimizing your marketing expenses and maximizing your ROI (Return on Investment). We devise a range of SEO strategies to market your website, brand, products, and services on numerous web channels. It helps in gaining better reach, explore new markets, reach out to potential customers, and get better results without spending a fortune. It would also contribute to keeping the price of your products and services low and stay highly competitive in your niche.

We Are Behind The Wheel To Deliver Your Results

At SEO Heroes Bangkok, we have a result-oriented approach and ensure you get the results you are looking for. Our SEO specialists and marketing experts work relentlessly using a broad range of advanced media and marketing tools to fetch you the results that help you achieve your marketing and business goals.

Starting from developing your website to integrating and monitoring the traffic analytics, we take care of every step of your online journey to ensure the end goal is achieved sustainably. We have experts for different search engine optimization process, who have years of experience. They would audit your website and analyze your marketing positioning and competition. Once that is done, they would track the traffic to your website and carefully do keywords research to know the keywords to target for your business/brand/products/services.

Keyword research is essential for the SEO strategy to be successful, and we have a firm grip on it. Once the targeted keywords are known, a wide range of SEO processes is implemented through the White Hat Methods that are approved by and follows the updated Google Guidelines. We ensure that our SEO techniques do not cross the guidelines of any search engine.

The SEO processes once implemented are then tracked, monitored and regularly analyzed to measure the results it is deriving. It is essential to measure the process’s effectiveness to know what is working and what is not, and after that, follow the processes that are fetching results for a particular project. The fluctuation in results achieved through different SEO processes is seen because it depends on the nature of the business of the client or the niche.

We consistently make the needed changes in our marketing strategies to ultimately get you the results we assured you, with the promise of sustainability. Many companies offer services that get you results overnight but don’t last long. However, we believe in long term gain and work hard to achieve that rather than taking a short cut and breaching the trust of our clients. We do not stop till we deliver you the results, and with SEO Heroes Bangkok, rest assured your marketing campaign would be a success.

To Sum Up

In simple words, online marketing or ‘Search Engine Optimization’ helps you lower your marketing cost while ensuring you reach out to your target audience more effectively. With the internet, there is no limit to where you can market your brand, products, and services, and thus, it would definitively help achieve higher ROI, revenue, and sales. There are numerous companies that have been able to get out of the bounds of restricted demographic reach because of conventional marketing methods through online marketing.

However, the online market is highly competitive and getting the SEO done right makes a lot of difference. SEO Heroes Bangkok is one of the most trusted names in the SEO industry, and we have years of experience in the field. It is this experience and expertise that provides us with the confidence to say we deliver results, always.

Identify Your Target Segments

When making an online marketing strategy, it is important to understand how the technology has integrated into our lives. We are constantly using PC, Mobile phones, iPad, and other kinds of media devices to stay connected or to get information or to perform any other activity. Thanks to the online marketing tools and technology available these days, it is possible to reach to your target audience across all the media devices.

However, to increase the pinpoint the effectiveness of the marketing strategy, it is important to identify your target segments. Every company that offers products and services have this analyzed because of the nature of the products and services on offer. For example, if the products in question are kitchen accessories, it would appeal to a broad audience in general, but the target audience would be homemaker and women. Similarly, if the services on offer are travel related, such as hotel booking, flight booking and so on, the target audience would be leisure and business travelers.

Knowing the target segment would help to understand the devices they prefer to use which in turn would help to market the products and services on those devices. It helps in leveraging the benefits achieved through the knowledge of your audience. If the target audience is professionals who are working 9-6 every day and who prefer to buy from their PC or phone, it would be useless to allot most of your marketing budget to media channels that are focused on students or kids.

At SEO Heroes Bangkok, we study your target audience and competition and further that research by knowing the devices used and preferred by your target audience. It helps in increasing the ROI and gets results faster. It also helps in using the marketing budget more efficiently and ensures the results are visible much sooner. The traffic achieved when you know where to reach your audience is always phenomenal.  Our SEO experts would do an in-depth research of the products and services you offer as well as your brand so that the end-to-end marketing strategy we devise is focused on reaching out effectively without losing out the momentum in the process. Trust us to deliver, and we won’t disappoint.

Identify Your Target Interest Group

Niche marketing helps in getting positive results faster, and that is why it is important to identify your target interest, group. The target interest group depends on the nature of the products and services on offer. So, if it is a fitness related product, the target interest group would be sport and hobbies as well as health and lifestyle. Knowing the interest group helps in designing the marketing plan accordingly. It pinpoints the direction where we should market your brand, products, and services to get more attention, increase brand awareness, create brand identity, generate more leads, and give a definitive boost to sales and revenue.

If the product is footwear, and it is marketed on the real estate niche site or marketing channel, it is probably never going to get a result, but would continue to erode your marketing budget. This kind of directionless marketing makes no sense but is something widely in practice. SEO Heroes Bangkok, with years of experience and Google, certified SEO professionals on board, understands how to get results from online marketing. We study your brand, and we define your target market to know where to market. It is the defining curve in the marketing process to get the results clients seek.

The Media Landscape Is Big And Complicated

Marketing online is a complex process that needs experience, expertise, and marketing skills. The media landscape on which the online marketing takes place is vast, and having a thorough understanding of each is essential to reap maximum benefit from it. Knowing which sub-categories to market on and what benefits to extract from different media channels helps in diverting the marketing focus accordingly.

The media landscape can be confusing for most people. To be successful, companies need to navigate through the various media categories like search engines, directories, site and blogs, content sites, social websites and more. Even though the options are plenty, your budget and your time are not infinite. It has become important for companies to identify the most promising media outlet and to use it to their advantage.

The media landscape is primarily defined by following categories –

U

Search Engines

Directories

Sites & Blogs

i

Content Sites

Review & Reco's

Social

Location Based Services

Deals

SEO Professionals at SEO Heroes Bangkok would constructively use these media channels as per the nature of your business to maximize the effectiveness of marketing results achieved. SEO Heroes Bangkok can help find out the media habits of your targeted audience and picking the media options that are most appropriate for you. Our in-house SEO experts would select different media publishing mediums online that have the footfall of your target audience, and follow the process of retargeting and prospecting as we discussed above.

It is essential to know where your target audience spends maximum time online to be able to make the most of the marketing campaign. Many media channels are used to market brands and products online these days, and SEO Heroes Bangkok has networked with different media channels and possesses resources that collectively helps in implementing the marketing plan we customize and design for you.

FIND YOUR AUDIENCE WITHIN APPS

The online market is highly competitive in just about every niche, and one has to carefully devise a marketing plan that is strategically designed and programmed to achieve results. To get an edge over others, competitors in just about every field are using every medium they can find online to marketing brands, products and services, and mobile applications and games are one of the innovative platforms that are widely preferred these days.

There are many games and mobile applications that are highly famous and have millions of installs worldwide. It is a very innovative marketing medium because the developers of these applications are finding new ways to monetize through their applications and mobile games. Advertising on these applications can help you reach your audience and help with increased brand visibility.

At SEO Heroes Bangkok, we understand how to optimize your marketing campaign and use the apps as a medium to market your brand and its products and services. We are creative as well as methodical in our approach for every project we undertake so that we present an image of a committed company without being too persuasive. With apps marketing, we statistically find out the apps that are most used by your target audience and approach them through within the apps, so that the effectiveness of the entire marketing campaign is enhanced.

FIND  YOUR AUDIENCE ON MOBILE

SEO Heroes Bangkok has been one of the leaders in the field of mobile marketing and understood the process and reach of mobile marketing clearly. We would help your business reach out to a wider audience by focusing on many different mobile media platforms.

Many mobile-centric applications and websites are highly popular among the people. Using these sites as a source to get traffic for your site can prove to be the breakthrough needed to achieve higher traffic, ranking and lead generation. We would help you reach out to a diverse range of media outlets, including on mobile platform. SEO Heroes Bangkok would not let you miss out on any media outlet that has the potential to fetch you results.

NEWS / BUSINESS / FINANCIALS

SEO Heroes Bangkok has accumulated resources over the years in the online marketing business that helps the company to promote the client’s business on many different niche based media outlets online without hassles. If you want to reach out to your audience through news, business or financial based websites or networks, rest assured we can make that happen for you.

We have ties with popular local and international media outlets active in the niche of news/business/financial, and we would devise a marketing and advertising campaign to effectively reach out to your audience through these outlets.

TRAVEL / REAL ESTATE

The tourism and the real estate industry have become more customer-centric than ever before. If you have a business in this industry; you need to consider the rise of the internet and the evolution of the digital marketing to be able to build a market for yourself.

Most people use the internet to plan different stages of holiday or to help them find a home to buy or rent. Even for small businesses, it has become easier for them to use the digital marketing tool to stand out in the competition. For this, it requires them to understand their audience and then pick the different media platform to reach them. This will require some expertise and long-term commitment to growing your market. Using the large online resources at your disposal for marketing your products and services, you can create a sustainable strategy to be able to build a strong brand.

SEO Heroes Bangkok helps brands reach the right people and build a huge following. We can help you create success by building a business model that will allow your company in the tourism and real estate industry to market itself by providing an exceptional experience to your customers.

ENTERTAINMENT / MEN

Companies can use different entertainment platform available around them in creative and innovative ways to target their audience, especially men in various age groups. The companies need to pick a marketer who can build their brand using genuinely interesting and post engaging content as well as videos to sell to their consumers.

Apart from being the message itself, entertainment can be used in different ways to market to the consumers. If the content is inviting, it will surely generate more publicity than others. By being abreast with the changing trends in the entertainment culture, it becomes much easier to market your products and services. By thinking out of the box and finding new ways to tell a story, businesses can make people aware of themselves and engage them too.

SEO Heroes Bangkok can help you perform highly specific audience targeting through our various associated online avenues. We can provide you the exact kind of audience that you want to reach and for lead generation. We develop digital media strategies that will help give you a competitive edge over your competitors.

BEAUTY / FASHION / WOMEN

The beauty and the fashion industry is one of the biggest in the world which consists of skin and hair care, cosmetic, diet pills, clothes and much more and their primary target audience is women. For companies to persuade their customers to buy their products, they need to show them how they will transform into something new and the improved version of themselves by using their products. Advertisers need to focus on the psychological emotions of the women consumers when advertising the product.

Women looking for beauty and fashion products are motivated by society for whom attractiveness is high on the list. Most believe that being good looking will offer them a social advantage. This vulnerability offers beauty product advertisers an opportunity to help them find a solution to their problems. Women are more likely to buy products that help them to live up to the expectations of the society.

Also, advertisers need to ensure that their advertisements and their marketing methods are not misleading and are backed by some proof. Since there are no regulations on manipulating the images to portray an ideal personal to be flawless, advertisers need to be careful how they use this to their advantage and build a wrong image about their brand.

SEO Heroes Bangkok uses such distinctive strategies and finds appropriate media platforms for companies in the beauty and fashion industries to appeal to a wider range of consumers and to market their products to women.

SPORTS / MEN

At an overall level, men and women respond differently to advertisements and brands. If the target audience of customers is men, they need to understand the purchasing behavior of the male audience to market your sports products or services to them. There are a number of misconceptions about how men shop and what they look for. Many brands assume that men do not search for bargains which are not true at all. They do, but their approach to buying things is much different than that of men. To advertise to men, it is important to provide concrete information and data that carries more weight.

To be able to market to men, it is important to provide all the necessary information about the product upfront and the background information afterward. Men look for concrete elements of the products and want to know the benefits of that product to them before anything else. Men make decisions on their purchase through the process of elimination. Many also rely on gender identification. When buying a product or service, they will question if it is too feminine and if it does, most men avoid them altogether.

Men will be ready to see what marketers have for them, but only if you are able to get their attention by creating messages that will appeal to their maleness. You cannot just rely on one media to reach the men. You need to spread your advertising budget appropriately and market to them accordingly. If you do not, you will be wasting your time and money.

At SEO Heroes Bangkok, we ensure that your advertisement is perfectly designed to be marketed for men and appeal to them through the different media channels that we can help you select.

KIDS

There are consumers who will be willing to buy everything that you have and do not care what the cost is. These are any marketer’s dream, and you call them kids. In today’s digitally forward world, children are bombarded with brand messages from an early age, almost from the very moment they are born. From the clothes they wear, food they eat, colorful packaging of branded products in the supermarket, movies, toys, restaurants to the sports they play, they will always be listening to or seeing pitches and advertisements through different media outlets and from many different industries.

It is impossible for children to be kept away from such marketing messages. Today, children as young as two can recognize logos and often request for a particular brand of things when they start to talk. They are using computers and mobile phones to look for information which is a great plus for those looking to target kids for advertisements. Marketers love to target the kids as they have more disposable income at hand and can influence their members regarding the purchases they make. The kids have the ability to nag their parents to allow them to buy certain things and most parents give in at some pint of time. Thus, there is a whole new segment that is devoted to finding out how to sell successfully to the kids.

Another reason behind the industry advertising to children is that the parents today are more willing to listen to their kids and purchase things that they want. This trend can be attributed to the small family size, dual incomes and having children at a later stage in life having more disposable income. Another reason is that many parents feel guilty about not being able to spend time with their kids and end up showing their love and care through gifts.

If brands want to market to kids, SEO Heroes Bangkok can help you build relationships to connect with the kids using the right digital platforms to make your brand successful.

Just So You Know

Periodic Table Of Programmatic Targeting And Optimization Elements

The periodic table above illustrates the key points and factors that play a vital role in the marketing world in a well-defined manner. These elements can make or break any marketing campaign, and the illustration has been done in a sequential manner for your ease of understanding.

SEO Heroes Bangkok takes care of each and every aspect mentioned above on the table in a systematic way to achieve results. We are sincere in our efforts, and back our strategies with practical implications and years of experience. Our end goal is to get you maximum results at the minimum price, because we focus on developing a long-term relationship with our clients, and helping you achieve success is a good place to start.

So The Role Of Marketer Is Changing

The world of marketing has been evolving, and it is no different when it comes to online marketing. There are many roles that an online marketer has to play, which involves being highly creative and technically sound at the same time. As new marketing techniques come to the fore and marketing world continues to develop rapidly, so does the marketer has to update himself/herself to continue to provide focused and result-oriented marketing services.

With that said, it cannot be denied that a marketer plays the role of Part Artist and Part Scientist. It is because the marketer is responsible for a broad range of creative jobs and technical aspects of marketing at the same time, such as –

As Part Artist –

Write highly engaging, crisp, informative and gripping content for various online media publications.

Design and develop various visual assets that are attractive and grab the attention of the target audience. It can be a website or a banner or an infographic, and more, the list is practically endless.

Social media marketing needs out-of-the-box thinking and approach to catch the eye of the audience. Doing what everyone might not get the results as desired. The marketer has to have a creative and innovative approach when managing social media for clients. It needs a deep understanding of the niche and the audience to be creative while staying inside the niche.

Creativity is the name of the game when engaging in email marketing. If the email is not written or timed well, there is no way it would get results. The onus is on the marketer to think of a catchy subject line so that the readers open the mail, and then when he is inside, compels the reader to opt-in or realize the call to action. It sure needs some artistry to make that happen.

As Part Scientist –

The marketers do not only implement marketing strategies through creative content but also do an active performance tracking that needs a lot of technical skills and expertise. It is essential to revisit the marketing plan if the results are not as desired, or try more of marketing activities that are fetching more results.

Marketers have to be very intelligent and methodical in their approach so that they use the marketing budget wisely to get the results. There is almost no margin of error in online marketing as any mishap can lead to a wide scale damage, especially due to the ‘viral’ nature of the internet.

The analytics is integrated with the clients’ sites to monitor the traffic flow, lead generation and outreach of the site in general. There is a lot of crucial information that is gathered through the analytics, and marketer reads it, understands it, and manipulates the marketing campaign accordingly to get the results sought.

Marketers know how to use various marketing and advertising tools for performance tracking and measure campaign performance, like the back of their hand. It needs a lot of core skills, training and expertise to handle these highly advanced tools.

The marketer these days needs to be multi-talented, multi-skilled and engage in multi-tasking to stay ahead of the game. SEO Heroes Bangkok possesses the right mix of both creative talent and technical expertise to craft customized marketing campaigns for our clients. It ensures that we deliver long-term marketing gains that make our clients market leaders in their niche.

What Are You Waiting For?

Bangkok search engine optimization services available for local businesses in Thailand

All for an amazing one off fixed price. There are not hidden charges and no nasty string, “what you see is what you pay”.

Then we would like to invite you to discuss your thoughts and ideas with us now!

Honestly, you’ll be glad you did.

If you have little more requirements for your new business website, feel free to contact us, we are flexible at our business and ever ready to speak to you in non-technical language.

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