21 SEO Trends That Will Dominate 2020

There is no doubt about it, 2020 will bring us many surprises, opportunities and challenges.

It is already bringing winds of change, and that is why we are going to discuss the 21 SEO trends to take into account for this 2020, because they will make quite an impact.

As a SEOer, it is your duty to stay up to date in this ever-changing field, because that is how you will keep an edge over your competitors. However, we make things easy for you by summarizing everything, in this straight-to-the-point article!

Table of Contents

#1 – Voice Search Will Dominate the SERPs:

Did you know that 50% of all searches will be done by voice by 2020?

Therefore, you can expect a noticeable increase in 2020 versus 2019, and it is the perfect time to get your website ready for this drastic yet beneficial change.

When you factor in that Google has platforms like Google Home, it makes even more sense, because they are already working towards expanding voice searches.

If you need more facts, here you go:

  1. 46% of users who use voice search look for local businesses in a daily basis
  2. 53% of smart-home speaker users use voice search daily
  3. 58% of consumers have used voice search to find info about local businesses within the last year.

There is no doubt that, if you own a local business, then it pays off to start optimizing your website for voice search in 2020.

If you need even more facts besides local businesses, then here you have more evidence:

  1. 41% of adults conduct at least one voice search per day
  2. 22% of smart-home speaker users have purchased a product/service using their device
  3. In January 2018, there were an approximate of one billion voice searches per month, and this number keeps growing.

This should be enough to pay attention to this growing trend that will have a serious impact in 2020, and pave all the way to 2021, where the real fun will begin.

How to Optimize Your Website?

Now, let’s see how you can prepare your website for this trend, and surprisingly, it is rather simple.

It all starts with researching the most common questions asked by your target audience. You can use a tool like Answer the Public to gather this info, or you can also use Google Auto Suggest to obtain as many keywords as possible.

Then, use this info to write and optimize your content. For example, you can also use this for building a F.A.Q page in your website, or perhaps, a F.A.Q section for each one of your target pages.

Another cool way of taking advantage of voice search is to set up a Knowledge Base and keep it highly conversational, using the keywords and phrases you found during your research. In addition, a part of driving traffic, it is an excellent way for delivering customer support without the need of an agent.

It all comes down to answering questions, so, keep it simple and start doing it, because it will pay off.

#2 – The Rise of Mobile-first Indexing:

To keep it simple, it is important to remember that Google has been migrating websites to the mobile-first index since March 2018, and therefore, it will only get more important in 2020 and beyond.

With this update, Google will use your mobile site version for evaluating how high you should rank. It is more than evident why you should start paying attention to this, and even better, start applying the necessary changes to rock it with the mobile-first index.

It is a gentle reminder that your website must be mobile-friendly, and even though it is not a mobile-only index, it is a nice way of saying that you should either adapt or die. We all know how Google works, and therefore, it is better to be ready for it.

How to Optimize Your Website?

It all comes down to making your website mobile and responsive. As simple as that. Furthermore, you need to make sure that your website loads fast, and of course, switch it from HTTP to HTTPS.

Finally, ensure that your UX is simply perfect, because as Google will be using your mobile website for determining your rankings, then you better make sure that it checks all the boxes, so you can get all your way to the top.

#3 – Video Optimization Will Be a Game Changer:

In addition to voice search, video will be another game change in 2020, and therefore, you better start optimizing the video content in your website, because it will help you to attract more traffic.

We can expect Google to start crawling it in a different way, instead of simply crawling the text that surrounds it. This will be a game changer, because it means that Google might analyze the audio and the content inside the video, in order to determine how far it should rank, and in this case, how much of a benefit it would attribute to the page embedding it.

This would also represent a huge change for those into ranking YouTube videos in Google, because it means that you can work more on your on-page, instead of simply relying on using the video description and then working on the off-page. This will be a real game changer, because it would open a new world of possibilities.

As you can see, there is a huge realm of new opportunities you can profit from, and therefore, you need to start paying more attention to video. Let’s see how you can start taking advantage of this.

How to Take Advantage of this Trend?

If you don’t have a YouTube channel, then it is about time to do so. Go ahead and create one, because this way you can accomplish two things:

  1. Use it to rank on YouTube and other search engines (ex: Google and Bing)
  2. You can use it to enrich your website content and further optimize your on-page

You can use your keyword research to come up with ideas of video content you can create, or perhaps, you can do another research, in order to find the queries/keywords that favor video content in the SERPs.

If you want to search keywords in YouTube itself, then just use the search bar to come up with a list of keywords. Just type a phrase or word related to your business, and you will come up with tons of interesting suggestions.

The best part about these suggestions is that you can bet on it that they are being searched, because the very same users that typing them to find the video content they want. It cannot get better than that.

Once you have a good idea on the kind of content you can create, go ahead and start doing it, and here you have a few tips on how to optimize your videos for better rankings:

  1. Add a lengthy video description using your principal keyword along with variations, which can be the suggestions you obtained from your research
  2. Use these keywords in your tags section
  3. Make sure that your content is engaging and actually make users to stay, so you can have an excellent video retention rate, which will help you to rank higher

Start working on your videos from now, because it will pay off big time!

#4 – Where SEO and Blockchain Tech Meet:

Blockchain technology along with Bitcoin and a wide myriad of alt-coins became very popular in the last year, and despite the current bearish market, they are here to stay.

The thing is that, blockchain technology goes beyond cryptocurrencies, and we could see it affecting the SEO game in 2020 and in advance, because it would aid Google and other search engines into enhancing security and transparency.

How so?

It will help search engines to make search results more transparent, by eliminating scamming websites that can steal confidential and financial data from users.

It will also be very helpful for paid search, because it will eliminate click-fraud, which is worrying because according to stats, 50% of internet traffic comes from bots, which costs advertisers, which can be big corporation to small businesses, a lot of money, because these users do not generate any revenue.

Blockchain will eradicate them, by verifying that the clicks are indeed made by real persons, who have the potential of generating revenue for advertisers, hence, making their paid search campaigns more profitable.

This trend is still very new, but as blockchain technology and its benefits become more popular and understandable by the general public, they will demand more pages to implement blockchain code, in order to guarantee their safety online, and we could see search engines demanding websites to do so, like Google does now with HTTPS.

How to Be Ready?

We are still in the very early stages of this trend, because blockchain technology is still very new for most people, so all you can do for now is to be ready to make the necessary changes once blockchain solutions for search become available.

#5 – UX Will Matter More Than Ever Before:

User Experience becomes more important by the day, and you can expect it to become even more relevant in 2020, and thus, it is important to start working on it, because it can help you to boost your rankings and retain them, being the latter what really matters in the end, if you want to have a sustainable business.

It lets Google know how much the users like your website, and therefore, determine if it deserves ranking.

After all, you should optimize for search engines AND users, because that’s what really matters in the end. If you cannot bring your users a good experience, then they will leave soon, and that will send Google a clear signal that your website is not delivering what the searchers are looking for, and you can bet on it that it will affect your rankings negatively.

How to Optimize Your Website?

The first step is to audit your website honestly and determine the following things:

  1. Is it loading fast enough?
  2. Is it easy to navigate and self-intuitive?
  3. Is the content easy to read and does it actually answers the questions of users?
  4. Is your website mobile and responsive? (even more important with the mobile-first index implementation)
  5. Is it easy to get customer support or assistance? (you can include a Knowledge Base and live chat, for example)

Answer these questions and based on your answers make the necessary fixes, because your goal is to deliver a seamless and satisfying experience to your users.

#6 – Artificial Intelligence Is Starting Its Reign:

Many industries are starting to use AI, and search engines are not the exception.

As we are going to see later in this article, Google is using machine learning and AI to make RankBrain more powerful and in that specific section we bring you specific steps for taking advantage of it.

What we can expect from AI is different ranking factors depending on the keyword/query and personalization of search results, based on search history, customer behavior, location and many other variables.

Overall, its main role will be to create the ideal experience for searchers, so they can find exactly what they need when they use Google, which is, after all, the end goal of every search engine.

However, what can you do to stay ahead of the curve and surf this trend?

How to Take Advantage of Artificial Intelligence?

It is simple: tailor your content to the search intent behind every query and you will do fine. Of course, you also need to optimize other factors in order to deliver an excellent UX, which is what matters in the end.

Think about users, deliver exactly what they need and you will be ahead of your competitors. With the help of the tips you will find this post, it will become an easy task.

#7 – Branding Will Go a Long Way:

Most marketers know about the importance of branding, because it helps you to differentiate from the competition, which is key for starting and growing a healthy and profitable business.

However, speaking in SEO terms, branding will become more important in 2020, and here you have a full explanation.

According to the Google Webmaster Trends Analyst, Gary Illyes, Google utilizes brand mention in its search algorithm. We have this info since 2017, and from that time it has become more important, because Google can now use unlinked brand mention to measure your authority in your field.

How so?

By analyzing how often and where your brand name gets mentioned (even without linking to your website or properties), Google learns that your brand is an entity, and based on many elements, it measures your authority, which can help you to boost your rankings.

Therefore, it is time to start exploiting this trend, because it will pay off in 2020 and beyond.

How to Take Advantage of this Trend?

We all know about the importance of backlinks, because they are a fundamental part of any SEO campaign, however, now that you know about the importance of branding, you can incorporate unlinked brand mentions to further boost your authority.

It is simple, whenever you have an opportunity to mention your brand, just do it. It will help you, even if you don’t have a link.

You can also analyze your brand mentions all over the internet, to understand your popularity, awareness and reputation, so you can engage both good and bad comments and bring an answer or comment, because it is important to stay in touch with your audience.

You should also think out of the box. For example, you can use influencers – or even better, micro-influencers – to talk about your brand, in order to further increase your popularity and awareness, which as we have seen, will only benefit your online growth.

#8 – GDPR & User Data Protection:

Even though the General Data Protection Regulation applies for UE customers and companies, your company should also comply with it, in order to avoid big problems like fines, because you only have to wait for this regulation to expand beyond the UE. It is already coming.

This regulation brings users the control of their data, instead of corporations, which is a huge advance for empowering individuals. Following this trend, Google made necessary changes, mainly in Google Analytics, making the entire user data expire after 26 months since it was collected.

However, in case you don’t want this data to be removed, you can simply choose the “do not automatically expire” option. Just be aware that by doing so, you will be the responsible for data user protection.

Now, it is time to see how you can make your website comply with the GDPR, in order to save yourself from unnecessary problems, and yes, it also applies if you are a small business. It affects us all.

How to Comply with GDPR?

This is fundamental if you already have European clients, or if you have a UE-based company.

The first step is to update your Privacy Policy page, to follow the requirements of GDPR.

Once you have sorted that out, you must ensure that you are not sending private data to Google Analytics. To accomplish so, you will have to audit all the sources that collect user data in your website.

Now it is time to talk about the cookie consent form. You need to explain your users – with plenty of detail – what kind of information you will collect, why you are doing so, where you are storing such information and guarantee that such information is properly protected and stored.

That’s it, follow these recommendations and your website will be GDPR-compliant.

#9 – The Importance of Search Intent When Optimizing Your Website:

Understand your audience and what they intent to find when they search for a specific keyword will give you a huge advantage over your competitors, because you will be able to meet and surpass the expectations of your visitors.

Therefore, you should start researching more about your audience and the kind of content they expect, and over-deliver. First, you need to meet the standards of your field, and then add even more value, so your users can be satisfied and share that signal with Google, which will reward you with better rankings.

By optimizing your content to match user search intent, you will create more relevant content, which will help you to rank higher, and if you apply the tips from this article, then you will get even better results by getting into featured snippets, boosting your CTR and getting ranked for voice search keywords.

How to Implement This for Optimizing Your Website?

Now it is time to learn how you can take advantage of this, in easy and actionable steps.

If you are unsure about the search intent for a specific keyword, then all you need to do is to search it in Google and analyze the top results.

Let’s say the user types “damaged surf board”, then it could multiple interpretations:

  1. They might want to learn how to repair their surf board
  2. They might want to buy the necessary implements for repairing their surf board
  3. They might want to buy a damaged surf board to repair it on their own (for getting it at a cheaper price)
  4. They might want to hire a company to repair it
  5. They might want to buy a new surfboard to replace the broken one.

Your job here is to search for that keyword in Google and determine the search intent by looking into what the current top results display.

If the top 5 results are websites that sell used/damaged surfboards, then you can determine that the dominant intent is “I want to buy a used surfboard”. Therefore, you should stick to it, because trying to rank with a different intent will be very hard, not to say impossible.

It is easier to flow with the current instead of battling it, and this is especially true when we talk about SEO.

Therefore, follow this easy tip, research more about your audience, craft the kind of content they are looking for, surpass their expectations and you will win in the end.

#10 – Pay Attention to Social Media Indexing:

Google has started to index more content from social media networks, and therefore, you have to take advantage of this by being more active.

Let’s take YouTube as an example. It is a social media website, where users can search their favorite videos. You can rank within the same website or rank your videos in Google.

We have already talked about the importance of video optimization in 2020, and this is yet another reason to level up your video marketing game. Of course, it also applies to other social media channels like Facebook, Twitter and LinkedIn.

As a side note, you also need to pay attention to content search in the websites itself. You can bet on it that we will see rising trends about how to optimize content for ranking higher in Facebook, Pinterest, SoundCloud, etc.

We already see that in YouTube, and it is only a matter of time before it spreads to other platforms.

What To Do?

You should start creating more content for social media. Target the social media websites that your audience uses the most and start creating content for them.

You can use YouTube for example, but you can also use Pinterest, SoundCloud, etc. You need to think out of the box and start creating great content that your audience will like and share.

Also, you can use this to boost your branding efforts, because as we have seen, it will help you to go a long way in 2020. Start working on increasing your popularity in social media, so you can get more brand mentions and increase awareness, because it will help you to increase your search engine rankings.

#11 – Tuning CTR Optimization Will Pay Off:

It is very important to start paying attention to your CTR, because RankBrain is becoming more powerful (as we are going to see in a bit), and it utilizes CTR for measuring the relevance of your content for a specific keyword.

In short, if users don’t click on your link at all in the SERPs, then you can only expect it to go down in rankings.

This has been a very old debate whether CTR affects rankings or not, but we can say with confidence that it has an influence, and in 2020 and beyond, we can expect it to become even more relevant.

It is even more important if you have hit a plateau and your website doesn’t seem to move, despite all of your effort (when you are ranking in the first page), because CTR optimization could really move the needle and get you unstuck.

Now that you know that it pays off to improve your click-through rate, how can you do it? Right below you will find easy actionable steps to boost your CTR and win your SEO game!

How to Optimize Your Website?

First, you need to take care of the title you are using for your pages. Sure, you need to include your keyword, but if you want to attract more visitors, then you need to go beyond that and use any of these suggestions:

  1. Make your titles emotional, appeal to the emotions of your audience and your CTR will grow
  2. Make a numbered list instead of a plain title

However, if you want to maximize your results, then you need to think out of the box, but worry not, because we have already done so for you with this results-driven format that you can apply to any title you want:

Format + Emotional Hook + Content Type + Your Topic

Here you have a few titles that use this template:

  1. 5 Incredible Adwords Strategies for Increasing Your Conversions
  2. 10 Amazing Tips for Getting Below 10% Body Fat
  3. 3 Powerful Steps for Increasing your Deadlift by 60 Pounds (INSTANTLY!)
  4. 5 Unreal Tips for Recovering Your Broken Marriage

You get the idea.

Now, once you have sorted out your title, you need to take care of your meta description, and it is rather simple, although, we encourage you to test different versions and compare the results:

  1. Talk to your potential visitor, make it conversational rather than too SEO-focused
  2. Use words that will catch their attention: secret, premium, exclusive, top-secret, instant, easy, proven-to-work, amazing, etc.
  3. Invite them to click your link: click here right now, learn more, etc. Use CTAs

Finally, you should also take care of your URLs. Make them clean and descriptive, because it will make your website look more professional and informative than if you used auto-generated or unorganized URLs. Perception is everything.

#12 – All Hail Long Form Content:

2020 is the year where long-form content will shine the brightest, and you should join the train as soon as possible.

To take advantage of all the major updates that SEO will undergo this year, you need to develop long-form content that caters to the search intent of your audience.

With the help of long-form content, you can target tons of questions, and therefore, increase your chances of getting into featured snippets, optimize your content for voice search, improve User Experience (UX), exploit video content and so on.

Of course, you need to properly structure your content with the help of headings, lists and tables. Additionally, you also need to research the search intent behind every keyword and get to know what your audience really want and improve based on that. Over deliver and you will be rewarded.

How to Take Advantage of This?

All you need to do is to follow the advice we already give you in this page, in the different sections, because if you do, then you will end up with content-rich content that truly meets the expectations of Google and your users.

#13 – RankBrain Will Become More Powerful:

Everyone is talking about RankBrain, and it will become even more important in 2020, because it is getting more powerful, and thus, it will affect the way we do SEO.

It appeared for the first time since 2015, and almost 4 years later, we can expect it to unleash more power and get more importance in the search algorithm, thanks to the power of machine learning and Artificial Intelligence (AI).

It uses machine learning for analyzing and understanding the content it crawls, which is helpful for Google for understand the search intent behind every keyword and processing the results properly.

It uses Artificial Intelligence technology for using the data obtained from machine learning for improving the results shown to users, and in many cases, personalizing them.

It has improved a lot since 2015, because RankBrain is now capable of understand content better, and therefore, it understand us better. It is cracking down the human factor, and that is why it is capable of answering even super complex questions.

What Can You Do About It?

If you follow the recommendations we give you in this article, like improving the loading speed of your website, creating useful content that answers questions, optimizing your web pages for better CTR, making your website mobile and responsive and using long form content, then you can rest assured that you will rock it despite RankBrain.

To the contrary, it will benefit you, because if you make users fall in love with your content by meeting and surpassing their expectations, then you will obtain better rankings. RankBrain will help you.

Bring a superior User Experience and RankBrain will be your ally.

#14 – Why You Must Improve EAT Scores – Expertise, Authority and Trustworthiness:

The trends of this year put a lot of emphasis on the quality of websites and content, and therefore, surprisingly not, EAT Scores will mark the SEO terrain as well.

That is why you need to improve them, because by doing so, you will improve your rankings, be it for your own projects or your clients.

Let’s take a detailed look into what EAT really means:

  1. E for Expertise: As it clearly suggests, you need to show Google that you are an expert in your field. The best way to prove it is by offering useful content that users like and share. This factor is essential if you are in the medical or legal niche, where users are looking for real expert advice
  2. A for Authority: You need to prove Google that you are an authority in your niche. Again, the quality of your content will play a huge role here, accompanied by your influence, which can be measured in the number of social signals, brand mentions and other factors
  3. T for Trustworthiness: You need to prove Google and users that they can trust your content. You need to bring your users an excellent experience and keep it safe, therefore, you need to ensure the security of your website and add fundamental elements like an SSL certificate.

Now… how can you improve your EAT scores? Discover it right below:

How to Improve Your EAT Scores for Better Rankings?

First, take care of your branding. As we have already seen, it will pay off big time, and it will help you to improve your EAT scores, because it will let Google see that you are a real authority in your field. You will surpass other companies in your niche, guaranteed.

Second, make your website bulletproof. Although it is impossible to stop all cyberattacks, you need to ensure the security of your website. We talk about this topic in this article as well.

Third, include author names for every piece of editorial content. You can also add a biography, in order to let Google and users see who is writing the content and if the writer is really an expert in the field. Don’t be shy!

Finally, make sure that you research your audience and field very well, so you can come up with excellent content that truly helps your customers. With the tips you will find under every section of this article, you will have more than enough to super-charge your SEO in 2020!

#15 – Optimize Your Content for Featured Snippets:

Chances are you have seen how popular features snippets have become, and this trend will continue in 2020, and it is not an exaggeration to claim that they will dominate the SERPs this year and in advance.

Therefore, you have to be ready to adapt or die. As simple as that.

Most SEOers already know this, because if you perform any kind of keyword research, then it is impossible not to stumble across several keywords that feature snippets in the SERPs. Instead of complaining about them, it is better to adapt and start using them to your advantage.

How can you do it?

Worry not, because we explain it to you right below:

How to Get Your Content Featured in Snippets?

First, you need to know something crucial: if you want to appear in featured snippets, then your pages need to rank in page 1. There is no other way around.

If you want to get more analytic, then you can check the stats and you will see that they back up this fact. The study by Ahrefs confirms this, and therefore, before thinking about featured snippets, you need to get your way to page #1 for your targeted keywords.

Therefore, the websites that are already ranking in 1st page for many keywords can get more advantage from this trend, however, everyone should start optimizing their pages for ranking in features snippets, because once you hit the page #1, you will maximize your chances of getting into the so-precious snippet.

Now, it is also important to focus on the right kind of keywords. If you focus on getting featured snippets for generic keywords, then good luck with that, because the vast majority of them do not showcase them.

However, the majority of keywords with questions have featured snippets in the SERPs.

You should start paying attention to your keyword research, in order to find these keywords, and most of the time, they are long tail, which means that you can target several of them with the same piece of content. It is all about mapping your keywords properly and writing your content accordingly.

Now, you also have to pay attention to the structure of your pages.

You need to start using sub-headings (ex: H2, H3, H4, H5, etc.), bulleted lists, numbered lists and tables. They will help you to organize your content better, which will give you a boost in the UX department, and also give you higher chances of getting into the featured snippets.

Finally, ensure that your content is relevant and actually helps users with their questions and doubts. That is the aftermath of everything. Of course, you should keep an eye on voice search, and therefore, make your content optimized for this trend as well, because it will help you to get featured for more keywords, especially those for voice search.

#16 – Using Log File Analysis for Tuning Up Your SEO Strategy:

Technical SEO is rising in importance, and log file analysis is one of the cornerstones. It is hard to do and excruciating for many, but it can help your SEO efforts massively when done right.

It allows you to find deep and complex SEO problems that you could not find in any other way, and that is why it is worth a shot.

It allows you to understand how search engines craw your website internally and what kind of information they are storing. For most people this will sound weird, but if you are trying to level up your SEO company game to the next level, then this is fundamental, because you will know accurately how Google is moving inside your website and what information they are sending to the database.

If you are ready to get technical and bring your campaign an edge over the rest, then right below you will find everything you need to start your own log file analysis, which will bring you precious data that no other tool can bring you.

How to Do It?

First, you need to download your log file, which you can do from your server. There are thee types:

  1. Apache
  2. W3C
  3. Load Balancing

The Apache is the most common one, and usually, it is made up of 5 parts:

  1. Crawled URLs
  2. Date and Time the Crawler made a request (timestamp)
  3. IP Address, also known as Remote Host
  4. Response Status for every page visited by the crawler
  5. The User Agent, which can be GoogleBot for example.

In order to analyze your log file, you will need a tool like Screaming Frog, which is a must-have for any SEOer interested in doing technical work, like this one.

Now it is time to analyze the data… but how can you do so? What to look for? Now you should have it opened with Screaming Frog, so here are a few ideas on what to check:

  1. The top crawled pages, which are the ones that score the highest number of request by the User Agent
  2. Check the different versions of GoogleBot that are crawling your site, and make sure that they are visiting the right pages
  3. Analyze whether the crawlers have a hard time accessing some pages in your website.

All in all, it depends on your specific case, but these are a few pointers to take into account.

#17 – Pay Attention to Structured Data Markup:

We have already seen how important AI is becoming, and how Google is already using it with their RankBrain.

However, if you want to take full advantage of it, then you need to join one of the most important trends in 2020: the usage of structured data markup.

Simply put, you need to make it easy for the AI to crawl your website. The easier, the better. Therefore, the use of structured data markup will help you tons, because it will make it fast for AI to crawl your website, and therefore, understand it.

How to Take Advantage of This?

Use the right schema markup for each one of your pages, so you can make your content easier to crawl and understand.

Make sure to organize your content as precisely as possible, because the easier you make it for Google, the better results you will get. This will also help you to get into featured snippets, and even boost your CTR, because if your links in the SERPs get elements like ratings, then users will be more inclined to click on them.

#18 – The Importance of Bounce Rate and Dwell Time:

It is also 100% sure that you have heard about bounce rate, but what about dwell time? This element is not very popular, but it is very important for your SEO campaigns.

Let’s start with a short definition for each:

  1. Bounce Rate: The percentage of your visitors who quit your website after viewing only one page
  2. Dwell Time: The metric that measures how much time your visitor spends on your page before returning to the SERPs.

All in all, if your bounce rate is too high for your field/niche, then Google will consider this as an indicator that the quality of your content doesn’t meet the expectations of users, and therefore, your rankings will decrease.

As simple as that.

The dwell time is a strong indicator about the quality of your content, because the longer the user takes to return to the SERPs, the more useful they found your content to be, and Google will consider this at the hour of ranking your website.

Therefore, how can you improve your bounce rate and dwell time? It is rather simple:

How to Take Advantage of This?

It is simple, because all you have to do is to implement all the tips we have shared with you in this post, because this way, you will bring your users what they are looking for.

Analyze the search intent, make better content than your competitors, answer their questions, structure your page properly and make sure that your page loads fast and you will win their heart, and in return, achieve better rankings and get more conversions, being the latter the ultimate goal.

Make sure to include videos and images, and if you want to improve your bounce rate and dwell time even more, then you could play around with live chat, for direct assistance.

If you create the ideal UX for your customers, then you will directly improve these metrics, and you should see a direct impact in your rankings.

#19 – Ensure The Security of Your Website:

It’d an entire article itself, but it is important to remember how important website security is, especially in 2020, since cybercrime is growing.

As you can see, there is a huge increase from 2010 to 2019. The number went from 3.8 million to 3.1 billion, approximately an x263 increase.

This fact alone is enough to start caring more about the security of your website, because the number of cyber-attacks will only increase with the passing of time, and 2020 is not the exception.

So, what are the fundamental tips for keeping your website safe? Keep reading to learn how to protect your website against the principal online threats.

How to Protect Your Website Online?

The first step is to choose a high-quality hosting that provides DDoS protection, because these attacks are very common.

Next, you need to constantly update your CMS or system you use, and the same goes for the add-ons or plugins, because they are regularly updated to fix bugs or vulnerabilities.

Then, you need to use a firewall, period. It will help you to protect your website against tons of cyber-attacks.

Also, it is a good idea to install a good antivirus, so you can protect your website against hacking attempts and, obviously, viruses.

Finally, you need to get your foundation right: register your domain privately with WHOIS, and make sure to install HTTPS. It will help you to protect transactions in your website, and also, will help you to rank higher and improve UX.

#20 – WordPress 5 – Plugin Updates to Avoid On-page Conflicts:

The Gutenberg editor is giving many webmasters a headache, and yes, there are some themes and plugins that can cause conflicts with it, and therefore, affect negatively your on-page optimization.

First, avoid using any page builder with Guternberg, because they are causing problems with Gutenberg. They are still working on making their builders compatible with the new editor.

Here you have a list of themes that are NOT compatible with Gutenberg:

  1. Avada
  2. Generate Press
  3. Enfold
  4. Ephemeris

If you would like to check a database with all the plugins compatible with Gutenberg, then you can download it here: https://plugincompat.danielbachhuber.com/

It is no longer updated, but it will give you a good foundation to start with.

If you want the latest news on WordPress 5.0 and the new editor, then you can check it here: https://gutenbergtimes.com/news/

There is still a lot in the making, so you need to stay up to date and make the necessary fixes.

#21 – Why Do You Need Social Signals for Ranking?

With the rise of social indexing, it is very important to step up your social media game, and it is an excellent opportunity to remind you of the importance of social signals for ranking.

Why do they matter?

Simply put, they validate the popularity of your website, and therefore, help you to remain under the radar once you start building backlinks.

It lets Google see that people like your content, and therefore, it must be “link-worthy”, and therefore, you can keep a decent link velocity while masking your true intentions. It keeps every natural looking, so you can increase your rankings while avoiding penalizations.

How to Send Social Signals?

You can always buy them, or alternatively, you can set up your own social PPC campaigns to boost specific pages of your website.

However, before you do so, we encourage you to set up as many social properties as possible, so you can let Google see that you are a real business. Set them up properly by adding your logo, a description, a link to your website and to your other social properties.

#22 – TF*IDF – The Google Formula to Rank Pages:

Not understood or known by many, but now you can be part of the few that understand it and use it to your own advantage. Every little bit of help will benefit you, and this is not the exception.

However, what is the TF*IDF?


  1. TF: Term Frequency
  2. IDF: Inverse Document Frequency

It is a complex mathematical formula which helps search engines what your content is about, and if it is properly optimized for the keywords you are targeting.

Let’s check a quick example to understand how it works:

Let’s say that you have a small document containing 300 words where the word Google appears 4 times.

The TF for Google would be the number of times it appears between the length of the document: 4/300 = 0,13 (approximately).

Now, let’s suppose that we have another 20 million documents where the word Google appears in 10 thousand of these. Then, we can calculate the IDF in the following way:

  • IDF = Log(20,000,000/10,000) = 3,30 (approximately).

Then, calculating the TF*IDF is quite easy. You only have to multiple 0,13*3,30, which gives us 0,429.

  • TF*IDF = 0,429

What if you want to run a TF*IDF analysis for specific keywords? Doing it on your own would be very time consuming and a waste of resources.

Lear more about TF*IDF here: https://moz.com/blog/using-term-frequency-analysis-to-measure-content-quality

It also allows search engines to understand what a homonym really means, within a specific context. This is very helpful, because it will help your content to rank for keywords you may have never thought of, because there are so many variations.

However, how can you use the TF*IDF formula to your advantage? That’s exactly what we will cover in the section below:

How to Use the TF*IDF Formula:

Use the tool we’ve shared with you to find out the weight and the suggested topics and keywords, so you can include them in your content.

Another approach is to follow our advice on search intent and analyzing your audience, so you can craft a piece of content that covers the topic in a complete and holistic way. That way you will rank much higher.


As you can see, this year is full of amazing novelties that will shake the SERPs for sure, and of course, you can capitalize on these trends.

Be it your own sites or your clients’, it is your duty to stay ahead of the curve, and now you have all the tools that are needed to rock it in the SERPs in 2020.

If you have any question or doubt, feel free to comment below and we will get back to you!

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