The Ultimate Guide To Web Design & UX
What does the term, “web design” mean? Well, it’s more than choosing website colors and a domain. Web design encompasses strategy in every facet, from the text format to the architecture of the site. When each aspect of a site is done well, it creates a positive overall experience for users.
However, perfecting each of these aspects isn’t easy. That’s why companies often hire professional web design services. You can learn more about the basics of web design and how to get started here. Seeking profession web design services in Thailand? Look no further; call us today to discuss your project and ask any questions.
1. Web Design Goals
2. Know Thy Customers, Know Thyself
3. The Basics of Design
4. What Makes a Web Design Successful?
5. Customers Come First
6. Get Used to Testing
7. Ready to get Started?
Impress Your Customers!
What are your objectives for your website? You should be able to list your goals in detail. If you can’t just yet, consult with a brand specialist or marketing professional. It’s best to have a clear idea of where you want to go from the start as it will lead your way. Some examples might be increasing your conversion rate by 50% or increasing your traffic by 200%.
Work Towards Your Goals
Once you have your goals decided, it’s time to start working towards them. A user might land on your site from a search engine where your page was one of the results. You have them on your site, now’s your chance to impress them. You want to capture their interest by highlighting the benefits you offer and then convince them to desire your offerings. For example, you might state the problem they likely have and then explain how your products or services will solve it. This nurtures users down the sales funnel.
Become More Relevant
Knowing who your ideal customers are is key. They’re who you’re designing the website for, after all. Consider their age, gender, job, hobbies, and more. Think about what they’re looking for in a website. For example, if your ideal customers are over the age of 60, consider arranging your text with more negative space and a larger font. Always cater to them. This is what most web design companies in Bangkok miss the mark on!
Confirm Your Brand Identity
Your brand identity is who you are without the products and services. It’s the story of why you started your business and the problem you’re trying to solve. Web design is an excellent medium to tell a brand’s story. The colors, fonts, layout, and features all contribute to telling customers who the brand is. It’s also a vessel for making the customer feel a certain way. If you want your brand to emote a feeling, like youthfulness, web design elements can curate it.
Design to Convert
Ultimately, the goal of your web design is to help the customer take action. You want them to buy something, ask for a quote, ask for more information, download a freebie, etc. It’s the culmination of your brand identity, customer personas, and brand goals. Your website is the platform for expressing these things and monetizing your offerings.
Choose Minimal Colors
Using a rainbow of colors will overwhelm the users’ eyes and distract from the value you can provide. It’s best to go with a light-colored base and a dark colored text, or vice versa. Some colors come with their own psychology, like orange for energy and blue for trustworthiness. This is something you should decide when you’re telling your brand story and choosing your branding elements. Use accent colors minimally and only for drawing attention to important areas, like the “Book Now” button.
Embrace Negative Space
Negative space is another way of saying the empty space between text and images. Although it’s empty, it’s doing the important job of highlighting the content. It helps breakup the content into bite-sized chunks. And, it makes the site appear to have less text than it does which makes it more approachable to users.
Websites aren’t a one-and-done job. You need to constantly monitor them, track their effectiveness, and make changes. Review your website goals; are you achieving them? Are you receiving negative feedback from customers? Are you ranking well on Google? These are things to consider.
Use Visual Cues
You can also help guide the user through the website by incorporating visual cues. These are things like buttons and numbered steps that make the path clear. When users understand the site, they feel comfortable and safe. Those are feelings you want them to have.
Clear definition between page elements is important. It makes navigating the site easy for users and even enjoyable. If there’s confusion on where to find the “Contact” button because it blends in with the background colors, that’s a failure on the design part. Make the appearance of the site clean, clear, and consistent. Embracing contrast eliminates the risk of confusion.
Optimize Your Copywriting
It’s well-known that internet users scan and browse text; they don’t read each word. So, you need to craft your web copy for that style of reading. Include lots of images, paragraph breaks, negative space, and the occasional bold or italic text. But, overusing any of these elements will have the same effect as overdoing the text. Use plain language without specific industry jargon. Focus on being clear, understandable, and concise.
Be Conscious of Text Organization
Text applies not only to the message you’re conveying but also how the words are set up. You don’t want a text box to extend the width of the entire page, for example. Use the same structured organization on every page of the site. Always minimize the amount of words you use; say your point is as few words as possible. Be mindful of spaces between letters and words as well as boldness of fonts, sizes, and colors. It’s generally recommended to only use three fonts and three sizes per website.
Function and Usability
Most people think of websites being all about the logo and standing out. They think it has to have all the bells and whistles, on the same page, to really make a splash. This is far from the truth, though. The most important bells or whistles you should focus on are function and usability. Once you have these down, then focus on the visual design elements. This is called user-centric design when you design a website based on the user’s preferences. It’s proven to be the most successful design approach for business websites. Before you hire a web design company or freelancer, go ahead and ask them about function and usability. It is important to inquire about these key factors.
Don’t Reinvent the Wheel
If it’s not broken, don’t fix it. There are standards in web design that still exist because they’re still effective. While innovation can be fun, it’s not when you’re gambling the success of your site. Users are used to websites functioning in a certain way. If they want reliable information, they’ll look for a site that uses these familiar conventions. Since they are your number one priority, always consider their feelings before you experiment with a new design idea.
Better User Experience
We’re living in an era of convenience. No one wants to work tirelessly for free information. That means your website shouldn’t contain hoops and obstacles that users must get through to get the information they need. In that case, they will bounce back to the results page. An example of a hoop would be an extra long contact form or extra long blocks of text. Minimize the amount of action you require from them.
Think for the Customer
When you leave too many options in the customers’ hands, they might leave and pick a simpler result. If they’re confused by too many options, then they’ll definitely leave. It’s crucial that you answer any question they might have right away and make everything as clear as you can. A professional web design company should nail this.
Direct Their Focus
Web design is super effective at redirecting the user’s gaze. Borders, colours, shapes, and animation capture their attention. These elements, as well as text, help the user flow from one point to another without confusion.
Meet Their Needs
Your users want fast and convenient content. They don’t want to search through your navigation map to find the correct page. You can help them out by creating shortcuts on different pages, clarifying the navigation menu, and including a search bar within the site. Always keep your potential users in mind and focus on serving them better.
The A and B of Trial and Error
This is one step you never want to skip when designing a website. It’s crucial you test the site so you can get feedback on how to improve it. Study the analytics of the first couple weeks and make necessary changes. Do multiple stages of testing to solidify what works and what doesn’t. Embrace negative feedback as it shows you exactly how to improve.
Keep Moving Forward
Just because you made a mistake in your design doesn’t mean you’re stuck. You can always change and grow. Some of the biggest brands started with a crappy website. Keep tracking your progress and analytics and looking for ways to improve. Constantly look for new ways to upgrade your site instead of waiting for a disaster to react to.
Skips the Frills
You may be tempted to create the most beautiful website you’ve ever seen. While you’ll enjoy this, users won’t necessarily notice. They aren’t looking for examples of pretty websites, they’re looking for answers to their questions. Prioritize simplicity and user experience over grandiose designing.
Scale and Grow!
Your business needs to be taking advantage of Google’s immense access to potential customers and leads. Relying on organic traffic isn’t a long-term solution if you want to really scale and grow your business. Remember, your first campaigns might not be as effective as you expect. It takes time to learn the process and modify your strategies based on the data in your analytics. Use the information above to get started.
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